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Humanize: How People-Centric Organizations Succeed in a Social World
Transcript of Humanize: How People-Centric Organizations Succeed in a Social World
sound familiar to you? but what we need are better organizations. social media is changing everything and breaking all the rules. but our organizations have not changed in a hundred years. we're trying to deal with these hurdles
through better social media tactics social media is so powerful
because it taps into what makes us human. so who can save us from this disaster? yep. we need to make a choice. 4 aspirational human elements*:
relationship building COURAGEOUS
personal development we have to see the code in order to break it. www.humanizebook.com
has all the details on the book plus:
-online culture assessment
KEEP IN TOUCH:
firstname.lastname@example.org our people are
our greatest asset... right? Photo credits:
David Martyn Hunt
pixelsior "We can't control what people say about us online. What if it's negative? Or wrong? How do we know who should respond?" "We have some smart younger folks who are tech-savvy - but we're not sure we can trust them to act professionally." "By the time we figure out how to respond and go through approvals, it's too late." "My boss doesn't get that when I'm interacting online with people, that's good for work. If they know me, they will keep coming back." "I want to be able to respond to someone online, but I'm not sure if I'm allowed." "Marketing wants to own our social media activities, but we think it should be under IT." At the level of organizational culture... At the level of structure and processes... And at the level of individual behavior... we're frantically trying to deal with protecting our sandcastle tower from one wave... but not thinking about the fact that the tide is coming in. ... and we like it. we're on a collision course between the new, organic, human-powered forces of social media, and the machine world of our organizations. ...are you ready to unplug from the Matrix? how can we change our organizations
to make them more human? culture level
individual behavior level *(these come from what we see through social media examples in the real world - we didn't just make them up.) social media implementation hurdles are actually shining a light on much deeper organizational issues. ...No. We're not spare parts.
should be our greatest asset - organizations that make the best of the human beings that power them. (read the book to get the details.)