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Transcript of Brand Me
Now, let's workshop
Set a goal - do not just "do it to do it"
Think about about the bigger picture.
You and your media outlet
Using Social Media to Brand Yourself and Your Newsroom.
when it all goes wrong...
Augusta State Phoenix
The Wood Word
The Met Report
It doesn't just happen.
Who you are.
What you're about.
It's a world.
RT/Share from account
Tweet/Post on your own and tag
a newsroom policy!
List your position in your bio?
Staff Twitter list?
Facebook Subscribe list?
every post needs
An admin comment
A 60 character (max) title.
A 160 character (max) description.
This area is for you to be a human!
Tweets should have full sentences, good punctuation and complete content.
Good engagement templates:
Call to action - "Read this for more information about the power outage"
Question - "Did you know what caused the power outage?"
Interesting fact and number - "Over 3,000 students couldn't turn on the lights yesterday"
If you have a link use a link shortener
Avoid caps-locked words
Avoid including your site's name
Better to use a lede than a story title
Include useful information
Good content is important!
Share what your readers care about.
Even if it isn't something you wrote.
What's the worst mistake you can make?
Social media is reciprocal.
Lots of people are involved in your outlet.
They should be involved
in your social media as well.
Connect your Twitter?
Use your brand
to promote your outlet's content
on all platforms.
Be an expert.
The .EDU advantage.
Forget about privacy settings.
Curate your own identity.
Add your voice to your organization.
Personal < Professional
Positive OR negative
Do not delete comments
unless policies are in place...
Who should respond?
Share the love
Link to others
Set the standard!
Consider an Editors' blog
Make life easier
Link shortener accounts
Follow your network
Talk with others.
Be a node
Serve unmet needs
Spin off verticals
Ask for feedback
Schedule to be with your audience
I vs We
What do you want to accomplish?
Set a Social Media Strategy
Not just "your" plan
Do it together.
Who are you reaching?
Who do you
Define your voice and style
Different per platform?
Who will represent you?
Who will be held accountable?
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
- Scott Cook, co-founder Intuit
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