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Sausalito Public Library Strategic Plan 2014 - 2018

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Lindsey Wright

on 27 July 2013

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Transcript of Sausalito Public Library Strategic Plan 2014 - 2018

Sausalito, California
San Jose State University
School of Library and Information Science
LIBR 204-01
R. Boyd
Mission, Vision, Values
Angela Gates
Kari Hattner
Margarethe McCall
Marsi O'Malley Riley
Dan Szmagalski
Lindsey Wright
Sausalito Public Library Strategic Plan
2014 - 2018

The Library
Strengths, Weaknesses, Opportunities, Threats
Build Community
Enrich and empower Sausalito’s unique, coastal community
Serve as hub of ideas and information through combination of programs, technology, and local partnerships
Enhance the literacy of the community
Educate and inspire the community from birth to maturity
Educate and delight our community
Inspire all residents to read, learn, and create
Provide a welcoming place to rest and work
Open new frontiers of technological growth
Build model of trans-institutional librarianship through partnerships with community members
Building Community
Connect patrons with information & ideas
Reflect Sausalito's unique culture & history
Strengthen the community through partnerships & alliances with local organizations & individuals
Nourish & enrich the minds & lives of our community members
Promoting Literacy
Strengthen technological skills & abilities of our residents to build 21st century citizens
Providing Excellent Service
Provide the highest quality of service to all library users
Recognize & value diversity
Accommodate needs & concerns of all community members
Develop services & programs to enrich patrons' lives
Literature Review
Key Concepts:
Contemporary Goal Setting Theory
Specific, Measurable, Attainable, Realistic/Relevant and Time-bound
Relationship between job satisfaction and performance
High Performance Cycle (HPC)
Employee satisfaction increases committment to employer, drives higher performance
Performance Goals, Learning Goals & Goal Orientation
Goal orientation: seeks to explain why some are motivated by performance-based goals and others, learning-based goals
Performance goals: emphasis on outcome to be obtained rather than development of skills and knowledge necessary to achieve outcome
Learning goals: attention is given to strategies, processes, and/or procedures necessary to perform task
Goal Setting Theory
1. Goal setting is widely used to improve & sustain work performance
2. Goal setting clarifies expectations, improves performance, & develops employees
3. Goal setting is more effective when performance feedback is given
4. Employee assistance in setting goals yields a greater commitment to completing goals
5. Specific, clear, & challenging goals lead to higher performance than vague, easy goals
6. Set goals high enough to encourage high performance but low enough to be attainable
Remodeled space
Rich library history
Located in City Hall with close proximity to civic leaders and offices

Friendly and engaged staff
New City Librarian
Robust non-profit partners
Staff & Associations
Growing circulation numbers
Expanded collection through MARINet partnerships
Comprehensive and popular adult programs
Expanded children’s programming
Collections & Programming
Innovative “Technology Petting Zoo”
Access to multiple sources of eBooks & other digital materials
Free Wi-Fi access, 24/7 access to catalog and databases
New City Librarian + new strategic plan = opportunity to establish library brand within the community
• Move towards e-books, decreased used of physical books
Tightly wound within the city’s infrastructure
Difficult access for disabled/elderly
No dedicated space for onsite events during library hours
No dedicated space for teens
Small staff, large workloads
Struggle with staffing levels/extended hours
Staff exposed to many changes in recent years
Staff & Associations
Children’s collection split between nonfiction and Children’s Room
Collections & Programming
Website part of larger City of Sausalito site
Limited social media presence
No dedicated staff for developing Web and social media presence
Median Age: 52
1. City of Sausalito
6% of overall city budget FY13-14
2. Sausalito Library Foundation est. 2007
funding source beyond public monies for 100 years
3. Friends of the Library est. 1961
$30K - $35K/year - booksales
Funding Sources
Founded in 1906
Leader in adoption of new technologies
The City
Population 7,061
Goal 1: Be a cultural and civic hub for the community
Investigate partnerships with local organizations & individuals
Increase programming & event presence
Increase use of available shared space & possibility of dedicated space
Goal 2: Sausalito residents embrace the library as a vital resource
Increase visibility of SPL through use of social media
Work with trustees, Friends & Library Foundation groups securing library’s financial health & advocate community value
Goal 3: Sausalito residents know the library wants to hear from them
Create regular & permanent feedback mechanisms for library users
Promote Literacy
Goal 1: Be the destination for patrons looking to learn about technology
Assess digital literacy & technological needs of library patrons

Enhance & develop the library’s one-on-one technology assistance service
Goal 2: Sausalito book groups find the resources, support, and space they need
Create liaison for local book groups

Expand number of library-sponsored book groups
Provide Excellent Service
Goal 1: Nurture the social, creative, & cognitive development of children
Pursue & support initiatives and integration with local schools
Expand services for children & their families
Assess needs and priorities of Sausalito teens
Goal 2: Sausalito seniors find the materials and programming they need and want at SPL
Ensure that collection & programming matches the interests & needs of Sausalito seniors
Seek ways to serve seniors unable to travel to the library
Goal 3: Staff are informed, creative, curious, and superb at what they do
Ensure staff receives thorough & ongoing training
Expand use of volunteers & interns to broaden service & support staff
Expanded Service Offerings
Strong community support for the library
Why Goal Setting?
It's a good time!
new City Librarian
recently completed renovations
current strategic plan coming to a close
SPL interest in exploring project-based planning
Leading Thinkers
• Funding affected by city priorities & budget changes
• Loss of families to communities with higher performing schools
• Lost patronage to larger libraries in nearby communities
• Non-users perceive no use from library services beyond books & Internet access
The Mythical Teen
Median Income: $110,040
Recent boom in children 0-5
- early use of online catalog

- Commodore PET

- technology "petting zoo"
1930's, built foundations of goal theory
Cecil Alec Mace
1960s-present, leading researchers in the field
Edwin Locke & Gary Latham
1980s, first described SMART goals
George Doran
Opportunity to present library image more consistent with reputation of Sausalito community
Forge & strengthen alliances with local institutions, groups & individuals
Expanding website and social media presence
Programs for teens to target & service the upcoming boom of 0-5 year olds
Promise of a partnership with local charter school
wealthy, artistic enclave
Picturesque, residential community
400 + houseboats
tourist destination
Photo Credit: Sausalito Public Library
Photo Credit: Sausalito Public Library
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