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Das Auto.

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by

Hakan Sert

on 7 October 2015

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Transcript of Das Auto.

Das Auto.
Group.
- Volkswagen Aktiengesellschaft shortly VAG.

History.
- The Beetle was designed by Ferdinand Porsche's consulting firm.
Key Figures.
The group sold +10 millions vehicles in 2014, doubling its sale in the last 10 years.

Any constructer have ever reached that performance.

Turnover : 11 Billions € in 2014.
- Company headquartered in Wolfsburg, Lower Saxony, Germany.
- Volkswagen was founded in 1937 to manufacture the Beetle.
- Volkswagen Group sells :
Passenger cars
under the Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques;
Commercial vehicles
under the MAN, Scania, Neoplan and Volkswagen;
Motorcycles
under the Ducati brand
- Hitler proposed to build a cheap car that almost anyone could afford.
Pannel
Price
Very good Value For Money
Focusing on mid-market
Since 1980 years, VW takes risks distinguishing.

VW uses humorous advertising.

VW is present on all advertising media, display :
PROMOTION
Advertising
Advertising
Simple,

Robustness,

Maneuverability,

Sobriety,

Quality.
Brand Image.
And you,
Would you buy a Volkswagen ?
"Deutshe Qualität"
- Seriousness;

- High quality products;

- Robustness;

- Reliabity;

- Worthy of its reputation;

- Simplicity;

- Affordability.
Image
In Germany, VW is considered cheap, on the contrary in France.
Crisis.
Leader of Automotive
- Easily recommended

- 1,700,000 Likes for VW France on Facebook
What's your opinion about VW ?
Full transcript