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Transcript of Das Auto.
- Volkswagen Aktiengesellschaft shortly VAG.
- The Beetle was designed by Ferdinand Porsche's consulting firm.
The group sold +10 millions vehicles in 2014, doubling its sale in the last 10 years.
Any constructer have ever reached that performance.
Turnover : 11 Billions € in 2014.
- Company headquartered in Wolfsburg, Lower Saxony, Germany.
- Volkswagen was founded in 1937 to manufacture the Beetle.
- Volkswagen Group sells :
under the Bentley, Bugatti, Lamborghini, Porsche, SEAT, Škoda and Volkswagen marques;
under the MAN, Scania, Neoplan and Volkswagen;
under the Ducati brand
- Hitler proposed to build a cheap car that almost anyone could afford.
Very good Value For Money
Focusing on mid-market
Since 1980 years, VW takes risks distinguishing.
VW uses humorous advertising.
VW is present on all advertising media, display :
Would you buy a Volkswagen ?
- High quality products;
- Worthy of its reputation;
In Germany, VW is considered cheap, on the contrary in France.
Leader of Automotive
- Easily recommended
- 1,700,000 Likes for VW France on Facebook
What's your opinion about VW ?