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International Marketing

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by

Luis Martinez

on 6 August 2014

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Transcript of International Marketing

Google should pay more attention to Chinese market
International Marketing
SWOT
Why China?
Segmentation
Mobile Phone Users
Targeting
Active People
High Income
Ages 20-50
Population
Google Glass
Today's Experts
Ding Wang

Fumiya Akamatsu

Luis Martinez

Yuji Uchida

Positioning
POOR
Problems
Steak and Sizzle
Strengths
Weaknesses
Opportunities
Opportunities
Threats
Objectives
Recommendations
1. High cost ($1,500 in USA)
2. Customer education cost
1. Highly advanced technology
2. Easy to use
3. Light weight
Population
China 2013 : 1.35 Billion
USA 2013: 3.16 Million
1. Get Money
2. Collect data from people who use google glass
3. Get market share
Brand
Advanced Systems
1. Advertise to people
2. Build stable internet connection
3. Keep improving the function
4. Release more cheaper one for the mass
5. Open the first shop in Beijing and/or Shanghai
GDP
Steak
Wearable smartphone!!
Sizzle
1. Show off
2. Fashionable glass
smart eyewear that brings the future
Users
China has more users uploading photos and video online than USA

USA approximately doubles the social media users in China
Many Free Services
Small Market Share
Social Media Users
Internet Users
Huge Population
Low Mobile Phone Rate
Competitors
GDP Forecast
China Government
China: 1.4 billion / USA: 3.2 million
Conclusion
Mobile phone subscription rate in China is
still relatively low.
China: 68% / USA: 96%
THANK YOU!
Product Features
is globally recognized in the world
with strong loyalty.
to collect data from customers and
to sell data to companies.
• Augmented reality

• GPS navigation
like Seach, Map, Mail, Pictures, Videos.
It cost a lot of money to run and maintain,
but don't make profits.
• Google search

• Read information out loud

• Take Pictures and Videos

Make Phone Calls
Video Calls
Read and Send Messages

• Watch Videos and Listen to music
• Upload social network content
Google Search's
Matket Share is Only 3%
Lenovo, Samsung and others have a plan
to release smart eyeware like Google Glass.
China government may change the rule
by its economic or political reasons.
e.g.) Tax, Internet regulation, etc...
S-T-P
Google should keep its technology advanced and updated all the time
Price of Google glass should come down
More products should be developed by Google to compete
Full transcript