Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of International Marketing
Mobile Phone Users
Steak and Sizzle
1. High cost ($1,500 in USA)
2. Customer education cost
1. Highly advanced technology
2. Easy to use
3. Light weight
China 2013 : 1.35 Billion
USA 2013: 3.16 Million
1. Get Money
2. Collect data from people who use google glass
3. Get market share
1. Advertise to people
2. Build stable internet connection
3. Keep improving the function
4. Release more cheaper one for the mass
5. Open the first shop in Beijing and/or Shanghai
1. Show off
2. Fashionable glass
smart eyewear that brings the future
China has more users uploading photos and video online than USA
USA approximately doubles the social media users in China
Many Free Services
Small Market Share
Social Media Users
Low Mobile Phone Rate
China: 1.4 billion / USA: 3.2 million
Mobile phone subscription rate in China is
still relatively low.
China: 68% / USA: 96%
is globally recognized in the world
with strong loyalty.
to collect data from customers and
to sell data to companies.
• Augmented reality
• GPS navigation
like Seach, Map, Mail, Pictures, Videos.
It cost a lot of money to run and maintain,
but don't make profits.
• Google search
• Read information out loud
• Take Pictures and Videos
Make Phone Calls
Read and Send Messages
• Watch Videos and Listen to music
• Upload social network content
Matket Share is Only 3%
Lenovo, Samsung and others have a plan
to release smart eyeware like Google Glass.
China government may change the rule
by its economic or political reasons.
e.g.) Tax, Internet regulation, etc...
Google should keep its technology advanced and updated all the time
Price of Google glass should come down
More products should be developed by Google to compete