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Via Business model innovation
Transcript of Via Business model innovation
Provides a bigger picture of the company
“Business Model is about new ways of creating, delivering and capturing value.“
- Alex Osterwalder
Model is a systematic description of an object, system or a process that has significant characteristics.
Characteristics and descriptions of the way the organization sells its offerings in exchange of money. The model helps to describe and understand how the organization buys and sells its offering in an exchange on money (profit).
Business is referred to as an organization which buys and sells goods and/or services which are exchanged in a form of money.
is about delivering the value experience to the customers
What exactly is a business model?
Three characteristics of value proposition
Who will purchase our products and services?
Types of customers
Which type of relationship best suits your company ?
Dedicated personal assistance
assets, referred to as equipment (machines, vehicles), inventory (products), properties owned by a company (facilities, building, stores points of sales), and capital
It is collection of ideas (knowledge) developed by a company
It includes: brands, patents, copyrights and customer database
In some industries human resources play a prominent role, especially in creative industries which are based on experience and highly skilled people.
Financial resources are money available to enterprise in a form of cash, credit lines or stock option (growth & investment)
Any activities related to production of a product such as designing, prototyping, making and delivering it, with a focus on quantity or quality.
This activity requires a company to invest in constant development and trainings. Usually a company specializes in problem solving activities therefore, it has to focus on satisfying different client’s needs.
Companies such as eBay and Visa have to establish a platform for customer to be able to use their offers.
2. Partnerships formed between competitors (in the same market)
3. Partnerships based on cooperation agreement between two or more companies to establish new enterprise
4. Strategic alliance with a supplier to minimize the costs, and have a reliable source of supplies
1.Alliances between two companies or more, which do not compete with each other
The goal is to offer superior quality products and services
Focusing on every detail of the offer
The goal of the company is to minimize all cost
Offering the value at the lowest cost
Economies of scale
Economies of scope
Define the way a company communicates and targets the customer segments to deliver the value
What is the value?
Helps in adjusting the model to fit their business
Helps in communication and implementation of new market opportunities
Business Models Innovation
2000 copies a day vs 30-50 copies a day
Machine was very expensive
Monthly payment = $ 95,00
Bonus = 2000 free copies a month
Additional costs = ,05 cent a copy
making its money?
selling search terms
$ 33,3 billion
in total revenue
of Google's Revenue
is from advertising
1 x machine sale
Repetitive pod sales
Business model (innovation)
Joint venture with manufacturer
We have to go beyond the product and services
Innovation + Business Model
Sony Microsoft Nintendo
Video games consoles