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Zipcar - IT Management

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by

Q R

on 18 June 2013

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Transcript of Zipcar - IT Management

Business Strategy
Can the big rental companies imitate ZipCar’s IT and compete? How? Should they even try?
ORGANIZATIONAL
STRATEGY
What are the hurdles facing customers interested in ZipCar? How does ZipCar address those obstacles?

What persona does ZipCar present to the market? To what effect?

How has ZipCar leveraged social business strategies to grow its base? Enter new markets?

How does ZipCar ensure a seamless member experience without the aid of on-site representatives?

What are the pitfalls facing Avis as the company integrates ZipCar into the broader org.? What are the benefits to ZipCar? To the member?
ZipCar
IT Management
Summer 2013

Business Strategy
Organizational
Strategy
IT Strategy
Information
Strategies
Triangle
IT STRATEGY
The technology isn't new -- the convenience is.
Are they selling technology....or a lifestyle?
What advantages to the rental model does Zipcar's technology provide? What disadvantages?
Profitability
Merger
Culture
If you were to advise Avis...
Differentiation
What business is ZipCar really in?
Growth Strategy
Drew
Joe
Matt
Full transcript