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Zipcar - IT Management
Transcript of Zipcar - IT Management
Can the big rental companies imitate ZipCar’s IT and compete? How? Should they even try?
What are the hurdles facing customers interested in ZipCar? How does ZipCar address those obstacles?
What persona does ZipCar present to the market? To what effect?
How has ZipCar leveraged social business strategies to grow its base? Enter new markets?
How does ZipCar ensure a seamless member experience without the aid of on-site representatives?
What are the pitfalls facing Avis as the company integrates ZipCar into the broader org.? What are the benefits to ZipCar? To the member?
The technology isn't new -- the convenience is.
Are they selling technology....or a lifestyle?
What advantages to the rental model does Zipcar's technology provide? What disadvantages?
If you were to advise Avis...
What business is ZipCar really in?