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Jaguar Marketing Plan Presentation

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by

Sarha Abudakar

on 25 February 2016

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Transcript of Jaguar Marketing Plan Presentation

Forecasting & Marketing
-Our five year goal is to increase our marketing share to five percent.
-We will achieve this through heavy investment in promotional campaign
-4329 Cars sold in 2014
-27,056 projected in 2019


Evaluation
S.W.O.T.
By: Sarha Abudakar, Brock Nakashima, Ryan Derdak, Maelia Zablan, Nathan Sutton,


The Jaguar Company
Marketing Program
Implementation
Schedule

Heritage of Jaguar
Goals and Objectives
Goals and Objectives
Target Market Segmentation
Demographic
Geographic
Psychographic
Behavioral

Core Values
Integrity
Understanding
Excellence
Unity
Responsibilty
Product
Promotion
Place
Smooth
Fast
Luxurious
High Tech
Selective Distribution
Exclusivity
Social Media
Advertising
Product Placement
Brand Ambassador
Price
Customer Experience
Years
# of Cars Sold
Evaluation phase is crucial
Quantitative measurements
Qualitative measurements
Controls
Quantitative Evaluation
Targeted Market Share Growth
2015: Jaguar owns .8% of the market share for the luxury car market
2020: The plan is that Jaguar owns 5% of the market share.
Ability to determine marketing plan effectiveness from % increase in market share
Positive and Negative deviations
Qualitative Evaluation
Consumer Feedback
and
Brand Recognition
Controls
Consistent control
Factors outside of our control
Preparation for problems that may arise in the plan
Revision and modification
2015: JD Power ranked Jaguar highest in dealership customer service within luxury car market
Revive our brand heritage
Rebuild our brand value
Gain back strong brand recognition
Focus on the
consumer
Positive and negative deviations
2014 XJ
Industry analysis
Competitor analysis
If we succeed....
Questions?
Full transcript