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DOG PLACE

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by

Raj Sharma

on 6 October 2015

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Transcript of DOG PLACE

PROBLEM ??
MARKET ANALYSIS
4.2
Million
Pet Dogs
19 Dogs for every 100
People
MARKET FOCUS

Source: Animal Health Alliance 2013, Pet Ownership in Australia Summary 2013, Canberra
Dog owners struggle to find dog-friendly places in an easy and convenient way to keep their dogs happy and healthy without impacting the dog owner’s lifestyle
DOG|PLACE
Dog|Place
is a web-based application to help pet owners to get the job done by better caring for their dogs through a community of dog lovers interested in sharing recommendations about dog-friendly places including restaurants, entertainment, accommodation, transport, and services.
COMPETITORS
1. Dog Forums
2. Dog Friendly
Facility Finders
BRISBANE
CUSTOMER
SEGMENTS
1. Young Singles and Childless Couples
2. Empty Nesters
How are we going to generate
traffic and grow organically?
1. TRAFFIC TO THE WEBSITE
CONTENT
HTML
Structure

Titles

Description

Data

Stuffing with key words
ARCHITECTURE
KEYWORDS
3. SEO CODE OPTIMISATION FOR
ORGANIC SEARCH RESULTS
3 YEAR PROJECTION REVENUE
START UP COSTS BREAKDOWN
BREAK EVEN ANALYSIS
ACTION PLAN
THANK
YOU !!!
QUESTIONS?
Diana
Business Analyst
Svetlana
Weixin
Product Development
Ramiz
Finance
Abhinav
Dog Population
:
395,000 Approximately
How are we going to execute
this business opportunity ?
How are the first three years of operations going to look like ??
PROFIT AND LOSS
STATEMENT
Search results for Brisbane
Marketing
TEAM SKILLS
REFERENCES
Animal Health Alliance 2013, Pet Ownership in Australia Summary 2013, Canberra
Diana Igua
- 43697108
Svetlana Kuznetsova
- 43508400
Ramiz Latif
- 43446641
Weixin Lu
- 43431704
Abhinav Rishi
- 43678880

YAY
BONDING
TIME !!!
Information systems
Pets, 2013
Mohan, M 2014, How Much Traffic Do You Need To Make $100,000 With Google AdSense, viewed 20 September 2015,
<http://www.minterest.org/how-much-traffic-do-you-need-to-make-money/>
Communication skills
Problem solving skills
Critical Thinking
Management of
Financial Resources
(Nichol)
Advertising and
Marketing specialist
incl. SEO and
Social networks
Graphic Designing
User interface
designing
Operations analysis
Management of personal
resources
How are we going to
monetise this idea?
2.


1. Establish Key Partners;
2. Use our public relations, marketing and
advertising skills;
3. Develop our web-application
4. Working Capital- $25,000
ESSENTIAL
REQUIREMENTS
1. Advertising banners on our
website

2.
Online store:
dedicated to our partners on
commission base

3. Email renting:
selling database of emails

4.
Google Adsense:
selling free web-site space
directly to Google.
Full transcript