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What is Subliminal Advertising?

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Tyde Strockbine

on 12 October 2013

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Transcript of What is Subliminal Advertising?

What is Subliminal Advertising?

Broyles, Sheri J. "Subliminal advertising and the perpetual popularity of playing to people's paranoia."Journal of Consumer Affairs40.2 (2006): 392+.Academic OneFile. Web. 29 Sept. 2013.

Lindström, Martin , and Paco Underhill.Buyology, Truth And Lies About Why We Buy. 1st ed. New York: Crown Business, 2008. print.

Rogers, Martha, and Kirk H. Smith. "Public perceptions of subliminal advertising: why practitioners shouldn't ignore this issue."Journal of Advertising ResearchMar.-Apr. 1993: 10+.Academic OneFile. Web. 29 Sept. 2013.

Philip Merikle, . N.p.. Web. 29 Sep 2013.
What is Subliminal Advertising?
A Presentation by; Tyde Strockbine
What is Subliminal Advertising?
Subliminal advertising is the practice of embedding material in print, audio, or video messages so faintly that they are not consciously perceived.
Examples of Subliminal Advertising
Researcher James M. Vicary claimed to have conducted a six-week study in 1957 in which a movie theatre put this image on a screen for 1/3,000 of a second. Popcorn sales increased.
Effects of Subliminal Advertising
When individuals do not realize they are encountering a subliminal advertisementnthey become more susceptible for being caught off guard and spending money on something they really don't want.
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