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Gift Cards: Past, Present & Future

Webinar presented by Travel Tags, Inc.
by

Katy LaSee

on 26 August 2014

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Transcript of Gift Cards: Past, Present & Future

ABOUT TRAVEL TAGS
15 YEAR
MARKET GROWTH
Bright Future Ahead
FROM
PAPER
TO
PLASTIC

Blockbuster Entertainment
1994
Neiman
Marcus
1995
J.C. Penney
1996
Kmart
1997
Target
Starbucks
2001
1999
$37 Billion
$19 Billion
1992
2002
2014
SOMETHING A LITTLE DIFFERENT
MORE THAN JUST CARDS
2000
2001
2001
2002
2002
2003
2004
2004
2004
2005
2005
WANTED
Equal Rights for Consumers and their Gift Cards
End to dormancy fees
End to expiration dates
Regulated cash back policies

Card Manufacturing & Services
gift cards
loyalty, membership and rewards cards
luggage tags
fulfillment
card packaging
design services
The early payment tools
CREDIT TOKENS & PLATES
Oil companies and department stores
THE INTRODUCTION OF BANK CARDS
The Diners' Club Card
FIRST MODERN CARD FORMAT
1950's: American Express
INTRODUCTION OF PLASTIC CARDS
85,000 global locations
1963:

ONE MILLION AMEX CARDS
Bank of America, Visa
1966:
GENERAL PURPOSE CARDS
InterBank Card Association, MasterCard
1966:
GENERAL PURPOSE CARDS
How did cards get their shape?
A SUITABLE SIZE
Defining the modern day gift card
EARLY PAPER GIFT CERTIFICATES
2-1/8"
3-3/8"
Providing more security
UPGRADE:
PAPER GIFT CERTIFICATES
Leading way for holiday gift cards
1970:
McDONALD'S GIFT CERIFICATES
No frills for early generation gift cards
BACK TO BASICS
VINTAGE GIFT CARD AD DISCOVERED
After exhausting search by Mercator Advisory Group
$110 Billion
Not everyone appreciated gift cards
CONSUMER PERCEPTION
Even a BAD gift is better than a gift card!
The VILE history of gift cards and how they came to DESTROY Christmas
B2C CHANNEL
RETAILERS RESPOND TO
CUSTOMER CONCERNS
B2B CHANNEL
3RD PARTY RESELLERS
IN-STORE
BUY - SWAP - SELL
GAMING / DIGITAL CONTENT
VIRTUAL SHOPS WITH PHYSICAL PRODUCT
DIGITAL
3
with Virtual Content
PHYSICAL CARDS
for Gift Card Distribution
NEW CHANNELS
DIGITAL LOYALTY

Emily Post and ISO standards
A SUITABLE SIZE
The first gift card transactions were processed by what was then, Nabanco of Sunrise, FL. Nabanco is now part of First Data Corp.
LOYALTY & INCENTIVE HOUSES
If you'd like to receive a copy, email info@traveltags.com
brand and media marketing tips
promotion ideas
planning calendar
case study
ENGAGE current and new customers while increasing BRAND AWARENESS with gift cards


PROMOTIONS & MARKETING GUIDE
Gaining popularity in the 1930's
EARLY PAPER GIFT CERTIFICATES
Full transcript