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Starbucks Mobile App

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by

Lauren Johnson

on 18 September 2012

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Transcript of Starbucks Mobile App

Starbucks App Free from itunes Why download it? Pay with
your phone Manage
your
rewards Find the
nearest
store Check
out what's
on the
menu What
are you
drinking? Send a
gift Customize
your
drink • 2002: RIM entered the mobile phone market
with its Blackberry 5810

• Had ability to get e-mail and surf the web

• Needed to plug in a headset to talk on the phone • Apple introduced the first smartphone with application software

• App: Intend to enhance the features of a portable device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features.

• In 2010, Apple’s App store carried over 225,000 apps. •Average iPhone user spends $80 on apps

•#1 app on the Apple app store right now is Wipeout

•#1 free app on Apple app store right now is YouTube Competition Starbucks
Dunkin' Donuts
Tim Hortons
Caribou Coffee
Peet's Coffee
Seattle's Best
Au Bon Pain
Coffee Bean Competition
Continued
Full transcript