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LinkedIn Profile Optimization 2013
Transcript of LinkedIn Profile Optimization 2013
WHAT IS LINKEDIN?
“The purpose of LinkedIn is
to create an opportunity to
discover professionals that
may be beneficial to know.” - Reid Hoffman
World’s largest professional network
Founded by Reid Hoffman in 2002, and officially launched in 2003
Available in 19 languages
Over 250 Million members, growing at 2 members per second.
Over 2.7 million organizations with an active LinkedIn Company Page
93 % of recruiters tap into LinkedIn to find qualified candidates
The fastest growing sector - Students and College Graduates (over 20 million)
Over 1.5 million Groups on LinkedIn
Caters to 2 profiles-individuals/business
If you drive by a house with:
- unkempt lawn
- cracked windows
- sagging roof
- broken door
- chipped paint
WHAT IS YOUR IMMEDIATE THOUGHT?
How does this compare to you building YOUR profile?
THE ALL IN ONE APPROACH
Job search tool
- Wayne Breitbarth
YOUR LinkedIN EXPERIENCE!!
LinkedIn decided that your networking experience is really about 5 core elements:
PICTURE / HEADLINE - Make a Great 1st Impression
ACTIVITY - Start a Conversation / Be Proactive
CONNECTIONS - Say Hello to your Network / Popularity
SUMMARY/BACKGROUND - Tell your Professional Story
WORTH / VALUE - Recommendations, Endorsements, Group dynamics, ability to "Give"
Profile Strength meter shows how robust is your profile
Strength increases as you add more content
Click "Improve Your Profile Strength" link to add content
Option to share profile when reaching max strength
Higher strength is better for your marketability
Everyone wants to be an ALL STAR!
OPTIMIZATION AND DIFFERENTIATION
Honors & Awards
1st Aim for 50 contacts
2nd Aim for 250 contacts
3rd Aim for 501 contacts
At 501, you are a Networking All Star
LinkedIn recycles the information you provide it
More information = greater ability to expand your network, higher visibility, find jobs opportunities, etc.
Be cautious! It's about Quality of Connections, NOT Quantity!!!
6 GUIDELINES TO ACCEPT / SEND
1) If he/she has had the opportunity to work with you
2) If you have met in person
3) If you have spoken on the phone (when in person meeting is not possible
4) To initiate a professional relationship where further phone, online, and/or in person collaboration/communication is expected
5) To be in a position to recommend your services in order to benefit
6) If you have something “Specific” in common (Groups, connections, etc.)
MAKE IT CREDIBLE
Use an appealing and strategic photo
Be consistent with photos on social media
Create EMOTION! Create CONNECTION!
What do you want your 1st impression to be?
YOUR UVP!!! WIFT
Fluently Bilingual Marketing graduate/ 2 years professional sales experience/ ready to drive my career forward!
MIS and Computer Programming background; devoted to creating stable, scalable solutions and managing customer relations.
B.Administration/ 2 years office experience/ your next indispensable right hand.
Sales and Business Development Pro; always focused; customer is key! Allow me to showcase what you have to offer.
Passion-driven, fluently bilingual, Management student with diverse interests/skills, ready for a professional challenge
Engaging Social Media/Blogger/Looking to build your company’s online presence
CUSTOMIZE YOUR PERSONAL URL
MARKET it! Add to your:
Business/ Contact Card
YOUR PUBLIC PROFILE
Decide what you want others to see when they google you
SUMMARY / BACKGROUND
Tell Your Professional Story
2000 Characters available
Rich in Key Words
Background in 4 steps:
1) Who Are You?
2) What Can You Offer?
3) Personal Information
Clear (headings, bullet points, etc.)
Education is one of your strongest Assets
Adding your Institution helps grow your network
Involvement in associations, sports team, volunteering, competitions...
What have you accomplished?
Skills, recognitions, improvements, ...
What were your tasks?
Employers can find you according to your field
Write key words, LinkedIn recognizes and recycles them
This helps you connect with other employees
Brief description if needed
Key Tasks, recognitions, awards, ...
SFCC - Strategy, Focus, Concise & Credible
DO NOT BE A DEFAULT
"I'd like to add you to my professional network on LinkedIn."
Asking for a recommendation
I'm sending this to ask you for a brief recommendation of my work that I can include in my LinkedIn profile. If you have any questions, let me know. Thanks in advance for helping me out.
Hello John, it was really nice talking to you at the finance career event last week. I was hoping that we could connect, as I am very interested in capital markets and would like to learn more!
I really appreciated working at Bam. I was wondering if you could write a recommendation for my profile. The Project we worked on together for PWC is the kind of project I would like to work on in the future. If you could share a few highlights of my work/involvement, it would be greatly appreciated.
SKILLS & EXPERTISE
Skills you want in your "self" branding
List them in order of importance
Be careful when deleting skills
Shows respect and credibility
You can add up to 50 skills
Endorse other as well!
It will cap after: 99 +
Different Experience for different position
Reinforces your professional identity online
Gives a look inside of you and your work ethic
Guide 1st level references – What the main focus?
Offer recommendations – BEST to do that first!
Aim for 3 (Professional, Academic, and Character)
Thank the connections for the recommendations
Think - WIFT (What’s in it for them!)
61% use LinkedIn as their primary professional network, compared with 22% using Facebook and 4% using Twitter [Source: Social Times]
74% of users have a university degree/ 26% of users have a graduate degree.
LinkedIn is the 36th most visited website in the entire world
4) Call to Action
To put or not to put / Depends on Career
Media Links (Images, Presentations, Videos, and Documents)
Add or edit your information
Section movement according to importance