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Innovation meets Love

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by

Ni Liu

on 5 March 2016

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Transcript of Innovation meets Love

http://screens-hd.ru/pic/nazvanie-3d-chelovechki-2-3d
Innovation meets Love
Launch Group
Event Group
Research Question
Do the changes in heart rate during the date indicates the likelihood of partner preference?
Activation Group
Introduction
Open Activation
Registration
Impact of our Activation
Flyers
Virtual Roses
Facebook
Event Page
Why Speed Dating?
Naming the Event
Data Collection and Process

Results
Interviews
Application Ideas
Innovative
Fun
Technological
Innovation meets Love
Event Ideas
An Online Open Activation Approach
Why virtual roses?
Sample Posts
An Offline Open Activation Approach
How to implement the virtual rose concept?
The Event
Overview
INNOVATION meets LOVE - The movie
Opinions
Wearables
Smart Watches
Boys used smart watches for measurement
Apps
Girls used an app for measurement
Preparation
Planning the Event in Several Steps
Conduction
Registration
Discussion
Speed Dating
Registration corner
Name tags, forms and wearables
Boys and girls are separated first
6 boys and 6 girls
3 minutes for each pair to talk
1 minute for participants to take notes and switch partners
Information about wearables
Some questions for participants to discuss in small groups and share their opinions
WiSO
9 564 students
TechFak
11 120 students
Ohm
13 120 students
JOSEPHS
FB page & website
1 156 likes



FHG FB page 580 likes





WiSO
9 564 students
TechFak
11 120 students
Ohm
13 120 students
FB event
165 users
AR share
326 users



FHG FB page 6 580 likes






Reach
Overlaps
http://joss7.deviantart.com/art/Virtual-Rose-170342184
http://www.ezleads4u.com/lead-capture/qr-code-scan/
http://www.hosthdwallpaper.com/2015/12/02/valentine-rose-wallpaper/
Challenges
3 adidas miCoach Fit Smart
1 Apple watch
1 Fitbit
1 Samsung Gear Live

Instant Heart Rate application (free)
3 simple steps:
run the app
remove the default setting "Auto stop after 15s"
place the finger on the camera
Special thanks
to:
-
Nina
,
Nicole
and
Vincent

for adidas miCoaches

-
Zidong

for Apple watch and an extra phone

-
Andrew
for asking Santa to give him a Fitbit

- Wirtschaftsinformatik Lehrstuhl
(Dipl.-Wirtsch.-Inf.
Andreas Hamper

and Dr.
Sebastian Huber
)
for Samsung Gear Live
Heart Rate Table
Giveaway Scorecard
Target Group and Activation
Video
Basic Promotion
Heart Rate Flux
Speed dating agencies
Personal development trainings
Scientific research of human behaviour
Positive feedback
There is demand
Response to desired products
The event´s preparation
Meeting: brainstorm + tasks+ reporting + notes + test
Rehearsal
Communication tools: WhatsApp + Facebook +
E-mail + Calling + Dropbox

Feedback from the participants — uncomfortable— problems — brainstorm — solutions
Putting the ideas into practice, problems, adjustment and confirmation of the procedure
Wearables
Heart Rate App showed unrealistic numbers
Incomplete data
Shortage of time
Scorecard
Comment
Heart Rate App
Source: http://imotions.com/wp-content/uploads/2014/11/GSR-on-hand.jpg

Note: Small base sizes. Results indicative only
source: https://www.fitbit.com/
Full transcript