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Transcript of DUREX
1. Background information
2. Target Market
4. Marketing Mix
5. 2 problems faced by durex
"Happy Pleasure" Variety Pack @
SOS Mobile App
How can we better improve the Marketing Mix?
Twist of target market
25-34 Years old
16-24 Years Old
35-44 Years Old
-Ownership of sexual health
-Meeting the needs of people, via helping them make informed choices
-Raise awareness of
-Share knowledge and replicate best practice to
'prevention not cure'
consistent condom use
ensure safer sex
-Profit - Sales - Market Share
Relatively High prices
Product Line Pricing
Comparison with Okamoto's Pricing
- Price Comparison
- Pricing Strategies
Appropriate and Effective Pricing Strategies
Receptiveness towards Condom prices
-Always be prepared for
-Durex baby iPhone app
-World AIDS Day 2013
Facebook SG page
"Sense of Urgency" Condom at only
Okamoto presents - condom on a zucchini
Markup product prices
-Video by Jinnyboytv
Female market is not fully tapped into
Raise awareness to females about the need to protect themselves
Men feel uncomfortable buying condoms
Women percieve condoms as something only for men
2 Problems faced by durex