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Communication Through TV Commercials
Transcript of Communication Through TV Commercials
They are also appearing more frequently; in one year from 2004 to 2005 MTV increased the number of commercials by 21%.
These commercials, although not liked by many, still influence us to buy the latest products. Within a matter of seconds we receive the message sent by the communicator (advertising company) and will decide if we will buy it. The advertising companies have to communicate in the right way though in order to keep our attention.
If they advertise too frequently, we will tune out the advertisement.
If they advertise for say a motorcycle on Lifetime, a channel mostly watched by women, the women will tune it out.
If they advertise a political commercial on Disney morning cartoons, the children will tune it out.
The companies, in order to communicate effectively much find their target demographic and advertise appropriately to influence us to buy their product. http://www.usatoday.com/money/media/story/2011-12-12/fcc-loud-commercials/51848692/1 http://www.citytvweb.com/the-effects-of-television-advertising-to-society/ Time for an activity! Get into 3 groups and make a short commercial using one of the 3 ways we talked about the media communicating. (political , sex appeal, and non-verbal). The purpose of commercials is to persuade us to buy a certain product, but the commercials to a lot of people are not doing that. People are getting annoyed with the commercials today. As the companies reach out to grab the audiences attention, consumers are turning the commercials off.