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Communication Through TV Commercials

The media plays a big role in communication and one way we see this is through advertising such as TV commercials and magazine ads.

Kaylin Wormsley

on 24 September 2012

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Transcript of Communication Through TV Commercials

By Kaylin Wormsley and Ben Taking a Closer Look at the Ways Media Communicates Through Advertising How do they communicate? The media uses sex appeal to communicate with the viewers. As the years go on, more and more commercials have become very "risky" as the advertising companies fight to keep a competitive edge on the competition. Sex Appeal One way advertising is done today is through the use of non-verbal communication. Many commercials do not even use words anymore but still convey very strong messages through their advertising. Non-verbal Communication They could have easily used women in street clothes to make the point, but they used women dressed provocatively in order to grab the attention of the viewers. The people never say one word, so what non verbal communication can you see to tell what is going on? They send a silent message that this toy is intended for girls, not boys. Advertising is a HUGE form of communication. You can not go a single day without being subjected to some form of advertising.Ads can be seen on TV, magazines,radios, billboards, online, and even on people! For this presentation we will only be focusing on TV commercials. http://www.usatoday.com/money/advertising/2006-10-10-ad-nauseum-usat_x.htm Political Commercials Through political commercials we see a lot of bashing and "mud-slinging" where competitors try to persuade us that their opponent is not the right choice. A lot of times false or edited information is presented. As you can see, they can take someones name and then say it sounds like a terrorist and make claims he is terrorist. How do the commercials influence us? 86% of people have claimed that their TV commercials are louder than the regular programming.
They are also appearing more frequently; in one year from 2004 to 2005 MTV increased the number of commercials by 21%.
These commercials, although not liked by many, still influence us to buy the latest products. Within a matter of seconds we receive the message sent by the communicator (advertising company) and will decide if we will buy it. The advertising companies have to communicate in the right way though in order to keep our attention.
If they advertise too frequently, we will tune out the advertisement.
If they advertise for say a motorcycle on Lifetime, a channel mostly watched by women, the women will tune it out.
If they advertise a political commercial on Disney morning cartoons, the children will tune it out.
The companies, in order to communicate effectively much find their target demographic and advertise appropriately to influence us to buy their product. http://www.usatoday.com/money/media/story/2011-12-12/fcc-loud-commercials/51848692/1 http://www.citytvweb.com/the-effects-of-television-advertising-to-society/ Time for an activity! Get into 3 groups and make a short commercial using one of the 3 ways we talked about the media communicating. (political , sex appeal, and non-verbal). The purpose of commercials is to persuade us to buy a certain product, but the commercials to a lot of people are not doing that. People are getting annoyed with the commercials today. As the companies reach out to grab the audiences attention, consumers are turning the commercials off.
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