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Urban Outfitter Magazine

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by

Koey Wan

on 17 March 2015

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Transcript of Urban Outfitter Magazine

UO is creating an emotional link between the customers and its brand. Through this one-of-a-kind experience, the retailer targets young adult from 18 to 30 as known as urban hipsters. This concept allows to build a distinctive image in customers' mind and to gain loyalty.
Mission
Proposal Content Page
Beauty

Reader Profile
Belle,Myriam,Vicky,Hina,Koey
Overall Concept
Women
-Sporty
-Vintage
-Girlish
-Hip hop
-Casual
Mix and Match (By styles)
-Introduction
-Contributors page
-Content page
-Mix and Match
-Customer/Staff Looks
-Street looks
-How to do the best street looks with UO products
-Urban Obsession :Must-have items
-Beauty
-Home
-Books
-Music
-Eat healthy
-Travel
-Editors' daily look for a week
-Stores Locator

Vision
Build the best lifestyle environments for the customers in all aspects.

Objectives
-
-Target both existing customers & potential customers
-Build up a closer relationship by sharing lifestyle information

-Size:A5
-Paper type: Environmental friendly
-Cost : Free
-Location: The U.K
-Place: Cashier+ Entrance
-Edition :Every season :2015 Summer Edition
-Advertisement : No
-Model Photos: No
Targets :
Men and women between the ages of 18-30 who are both affluent and individuals who want to reflect their unique style with what they wear.

Lifestyles :
“Well-read and Well-traveled"
Urban minded

Needs :
To follow UO. product line (Books, Musics, Beauty, Clothing, etc.)
Get “inspiration"
Get new ideas through extensive travel
and exploration.


United Outfitters By Urban Outfitters

Customers/Staff Look
s
Home
Travel
Eat healthy
Books
LIFESTYLE
References
Coroflot, (2015). Editorial Layouts by Shannon Ramos at Coroflot.com. [online] Available at: http://www.coroflot.com/shannon_ramos/editorial-layouts .
Pinterest, (2015). Magazine Layouts. [online] Available at: https://www.pinterest.com/pin/24769866675146915/ .
Pinterest, (2015). PORTFOLIO/LAYOUT IDEAS. [online] Available at: https://www.pinterest.com/pin/311592867939577336/ .
D’Urso, G., 2013. Urban Outfitters to Anthropologie. [Online] Available at: http://services.library.drexel.edu/static_files/dsmr/D'urso%20final.pdf.
Men
-Going out
-Formal
-Vintage
Music
Scan and Buy
-Detox Juice Recipe
-Cafe/Restaurant recommendation
VINYL & CDS
Upcoming Concerts
Make-up
Skin care & Haircare
Nails

APP
Pinterest, (2015). emails. [online] Available at: https://www.pinterest.com/pin/308637380687909435/ .
-Holiday Recommendation
-Pop-up events
-Temporary exhibition
-Best Sellers
-Newest Books
- Art & Photography

-Furniture
-Bed Linens
-Home Gifts
Draft By Belle
Full transcript