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“The vision is you can watch your favorite network's programming on any screen,” noted Time Warner Chief Executive Jeff Bewkes.
Founded: February 15, 2005
Type of Site: Video Hosting Service
Area served: Worldwide
Slogan: Broadcast Yourself
1. What competitive forces have challenged the television industry? What problems have these forces created?
2. Describe the impact of disruptive technology on the companies discussed in this case.
3. How have the cable programming and delivery companies responded to the Internet?
4. What management, organization, and technology issues must be addressed to solve the cable industry‟s problems?
5. Have the cable companies found a successful new business model to compete with the Internet? Why or why not?
6. If more television programs were available online, would you cancel your cable subscription? Why or why not?
Hulu and other Web TV and video sites will have much deeper content, and the technology to deliver that content to home viewers will be more advanced