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MSIS604 Final Presentation
Transcript of MSIS604 Final Presentation
BlackBerry Co-Founders Launch of First BlackBerry
RIM's sales increased 160 percent, hitting $221 million in the BlackBerry's second year Apple Google Microsoft New CEO New Name Playbook BlackBerry 10 Layoffs Installed Base & Users Interest Lack of Applications BB Efforts Better Tools and SDK Developer Encouragement Integrated Carrier Billing Five Forces Analysis Protect their high end enterprise/government market
Focus on high quality applications and not just the shear number of apps
Target global markets Strategy Analysis Target professionals in enterprise and government sectors
- “Easy in, Impossible Out”
Enterprise / Government -> Prosumer -> Consumer
- Incompatible Business and Innovation Model Background and History
Five Forces Analysis
Recommendations BlackBerry's Future BlackBerry Z10 and Q10
- Comparable products with Apple and Samsung
- BB 10 offers many features geared towards enterprise
Marketing - Alicia Keys as the Global Creative Director