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Effective and creative instructional design

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by

sheetal patel

on 5 March 2015

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Transcript of Effective and creative instructional design

Image by Tom Mooring
Effective and creative instructional design
1. Understand cognitive theory of multimedia design
Visual channel
Auditory channel
Learning should be designed to be easy and effortless
Sensory memory
Working memory
Long-term memory
Important images and words selected for processing in working memory
Processes
selected images + words and organises them into visual + verbal models

Large capacity
<0.25 seconds!
Information only held for

Extraneous
processing


Essential
processing


Generative
processing


Integrates
models with each other and with
prior knowledge

LIMITED
capacity
COGNITIVE OVERLOAD
hinders learning!
(7 +/- 2 rule)
3 types of cognitive processing:
2. Follow key principles of multimedia design
Mayer's principles of multimedia learning
3. E-learning 'CAN'T' be a boring page turner!
C
Concise
"Just-enough"
vs
"Just-incase"

What are you trying to say?
Keep it short and simple
'Speak' informally
Do you need...
An introduction?
User guide?
Layer
Content 'features'
Graphical menu icons
Pop-ups
Sub-sections
Context
Make content relevant
How will it help the learner in their day-to-day job?
What does the content 'look like'?
Pictures say a 1000 words!
Visual
"4-second rule"
Avoid 'telling' learners why a topic is important
Allow learners to experience why something is important and what consequencs of various actions are
Case studies
Scenarios
Show, don't tell
A
N
T
CONTENT
AUDIO?
NAVIGATION
THEME
Imagine what you're trying to say
Can you start with an image and build words/annotations around it?
Menu
Does it have to be linear?
Must have a clear structure
Can you use a graphic?
timeline
flow chart
case study files
map (building/place)
scenes from a patient pathway
product
gameboard
Must be intuitive!
Even for linear courses, there may be flexibility to allow user to explore content - e.g. within a section/page
Next!?
Don't let learners click 'Next' without thinking
We want to encourage learners to pause and think
If you need to build in a 'next' button, make sure the learner is going to want to click it:
ask an interesting question
use an incomplete sentence
suggest a sequence
use a teaser
Tell a story...
Use a common theme
Gels components of module together
Puts learning in a more memorable context
Use a virtual guide or other regular features throughout
When is it useful?
To explain a graphic, or to support a video that isn't already self-explanatory

To explain navigation or purpose, if it isn't self-explanatory
When shouldn't it be used?
To repeat text on screen

To deliver information that could be more concisely and quickly delivered through text

Remember
- learners can read faster than a narrator talks!
Introduction

Welcome to the Uberdrug mode of action module. It is important to know how Uberdrug works, and understanding its function will help you explain its unique benefits to your customers.

In this course you will learn how Uberdrug exerts its effects to achieve its favourable efficacy profile.

Module title:
Mode of action module
Alternative:
Module title:
How Uberdrug works
You don't always need an introduction - if the module has a meaningful name and the point of the content is obvious, you can trust learners to understand what the module is about
Traditional
"We know the best way to learn this material, so we will lead you through every step. Besides, we don't trust you to read everything. Click 'Next' to continue"
Alternative
Take a look around and explore
Interactive, although topics may be linear
Let learners chose what order they want to view information in
“Before supplying a transfusion, it is imperative to test each patient’s blood to determine what antibodies it reacts to. If you don’t do this, you could supply the wrong type of blood and harm or even kill the patient.”

Example
Repository of all things learned
We're only concious of information in here when it is transferred to working memory
Information has to be
sufficiently processed
to end up here
by Sheetal Patel
Full transcript