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Festival

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by

Kellie Miller

on 11 October 2016

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Transcript of Festival

Music Farm Productions

Music Farm Productions is an event production
company that produces over 200 shows a
year with a focus in the Southeast.
The events produced consist of festivals, corporate events,and national touring
artists featured in venues
such as performing arts centers,
clubs, arenas, and downtown
city settings.
Ear For Music
We are a full-service entertainment agency that specializes in providing one-of-a-kind events with the music industry's hottest stars, emerging talent, and local favorites. EFM thrives in talent buying, production management, and full service concert or festival promotion. We deliver a unique listening experience for an performance setting. We handle all elements from artist booking to the final encore.
What We Want To Create
Why We Are Here
Locations
Brittlebank Park
Joe Riley Stadium
Event Production Process
Booking
We have over 20
years of experience
in buying talent,
booking over 200
shows per year,
with acts ranging
from James Brown
to the Allman
Brothers
Marketing

Collaborations
Booking
Marketing
Ticketing
Sponsorships
Atmosphere
Collaborations
Production & Staging
Sponsorships
Finding the appropriate sponsors

Negotiating a fair agreement

Activation of brand awareness
Production & Staging
Sound & Lights
Staging
http://mobilestagerentals.com/mobile-stages/
Tents
Stagehands
Set Up
Load in and loud out
Sound Engineers
Power
Crowd Control & Safety Plan
City Permits
Insurance
Beer and Liquor Licenses
Ticketing
Ticketing is the main revenue stream in the live entertainment industry. Overall, Music Farm Productions has reported over 50% of the tickets sold are purchased online.
Music Farm Production partners
with Ticketfly
Hardware
Promo on Tickets
Giveaways
Discounts
Special Seating (VIP)
Announcements
Customer Service
Refunds
Service Fees
Ticket Rebates

Downtown Charleston
To create a sustainable festival that showcases downtown Charleston, specifically the entertainment and hospitality district of Upper King, as well as help fund the future of Charleston
What it represents to be "Charleston"

2 Days of diverse genres of music, art, culture, comedy & film

Headliner will feature a well-known rock
artist
Brittlebank Park
Joe Riley Stadium
Downtown Charleston
We will close down Ann and John Street to use the Bus Shed, Music Farm, and Music Hall to feature artists after the all day events
Budget
Economic Impact Example
Bus Shed
Charleston Music Hall
capacity: 800 people
capacity: 938
capacity:1500
Music Farm
Brittlebank Park
Joe Riley Stadium
Facebook
Instagram
Twitter
We would like to create a unique experiece for patrons. In Brittlebank Park, we will have food trucks, mobile stages, and other activities and sites.
Atmosphere
We will be working with:
Charleston Park Conservancy
College of Charleston
The city of Charleston
Music Farm
Charleston Music Hall
King street bars & restaurants
Like Minded Events:

Newport Folk Festival
Austin City Limits Music Festival
New Orleans Jazz Fest
Footprint: over 8,000 people


Atmosphere:
Family Friendly
Ferris Wheel
Vendor Village (Food Trucks)
Arts & Crafts
1 big stage, 1 acoustic
Use north end to connect with Joe Riley Stadium
Headliner will be featured here

We forecast roughly 15,000 people

2 stages


This component will show the community of the downtown, cultural vibe





We will close down Ann street to John street
to feature food trucks, arts & crafts


Dancing in the Streets Venues:



Music Farm, Music Hall, Bus Shed
We strive to have every store, restraurant, and bar feature a muscian in order to showcase all music
Day 1: Friday

Brittlebank Park: Food trucks, arts & crafts, preliminary acts

2 pm
5 pm

Headliner support

6 pm
Headliner at Joe Riley Stadium
until sundown (7-7:30 pm)

9 pm
First show in the Bus Shed
(until 10 pm)
10 pm

Second show in the Bus Shed
(until 11 pm)
11 pm
1 show in the Music Farm, 1 show at the Music Hall
(until 12 pm)
12 am
1 show in the Music Farm, 1 show at the Music Hall
(until 1 am)
Day 2: Saturday
Will mirror Friday's set-up, but will begin at noon instead of 2 pm
Acts

12-16 real each day + 10 local bands
Bus Shed: 2 bands
Music Farm & Music Hall: 2 bands at each location per night
Brittlebank and Joe Riley: 6-10 bands
Music Farm Productions and Ear For Music in partnership with Charleston RiverDogs and Chucktown Music Group
Events We Have Partnered On:
First Flush Festival
Relationships with tourist destinations,
restaurants & bars, city municipalities, and local businesses
Pre-Marketing/Pre-Show Build
Communication with booking agents
and marketing department

Building the show in Ticketfly
Sample Event Report
https://ticketfly.com/backstage/salesDashboard/eventDetails/42765
Marketing Outlets/Ad Plan
Radio
Print
Online Advertising
Google Adwords
Spin Media and Hear and There
E-Blast List
Social Media
Facebook
Twitter
Instagram
Pinterest
Google +
Youtube
Tumblr

Live at the Charleston Music Hall
by Chucktown Music Group:
Press Play
Press Play
Full transcript