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Doritos New Image Vzla

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by

Guillermo Diquez

on 10 March 2014

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Transcript of Doritos New Image Vzla

ESTANDARIZACIÓN GLOBAL
LA CHISPA ENCENDERÁ TU IRREVERENCIA
FASES DE COMUNICACIÓN
360º - NUEVA IMAGEN MISMA ACTITUD
LANZAMIENTO INTERNO
EXTERIORES - KIOSCOS
DIGITAL - REDES SOCIALES
PATROCINIOS
CONECTARSE AUN MÁS CON EL CONSUMIDOR
EXTERIORES - VALLAS
EXTERIORES - PARADAS
facebook
DIGITAL + BTL
@DoritosVzla
PREMIOS PEPSI
360º - PARA LOS ATREVIDOS
MENSAJES CLAVES
PORTAFOLIO NUEVA IMAGEN
LANZAMIENTO COOL RANCH
LANZAMIENTO COOL RANCH
RECONOCIMIENTOS
PIEZAS PUNTO DE VENTA
PIEZAS PUNTO DE VENTA
AFICHES
CESTAS
DANGLERS
MÓVIL
VESTIDO LARGO
LANZAMIENTO INTERNO - CDs
Full transcript