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Transcript of PMRG 2013
Mental Models Solve a Problem
For Your Audience How Do You Show
Your Story? Requirements for Presentation Impact Solve a Problem
Tell a Story
Show the details Study:
Ministers (Mahoney & DeMonbreun, 1977) What's new in this tracking study wave?
What could happen if they didn't hear this?
What audience problem does this indicate? Do this now Let's do this together:
Think of a presentation you're working on right now Tell a Story But how? Create and Resolve Tension Situation
Example S.Co.R.E. Let's Do It Now Ballroom Style Conference Room Style Black and White?!
Boring?! Details Interactivity Lack of Distraction Advertising Based on Extensive Research How to identify an audience problem