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Online video syndication strategies for businesses

Learn what are your options to syndicate online video inside and outside your organization. Questions? Contact Paolo Tosolini paolo@tosolini.com #webvideo #videomarketing #mobilevideo
by

Paolo Tosolini

on 19 September 2013

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Transcript of Online video syndication strategies for businesses

Online video syndication strategies for businesses
Title
Description
Tags
Views & Frequency
Like / Dislikes
Playlist additions
Flagging
Shares
Comments
Age of video
Subscribers
Favorites
Embeds & inbound links
http://youtubecreator.blogspot.com/2012/08/youtube-now-why-we-focus-on-watch-time.html
Editing
iMovie
Pinnacle Studio
Resources
QR Codes
Storyguide
@drewkeller
drewkeller@storyguide.net
A hands-on workshop by
Call-to-Action Overlay
Annotations
http://www.youtube.com/user/ReelSEO
Business
Processes

Adoption
Strategy

Platform
Online Video Grader
http://onlinevideograder.com
by Pixability
Digital Signage
Storytelling mixing photos and videos
YouTube Playbooks
http://www.youtube.com/yt/advertise/advertiser-playbook.html
http://www.youtube.com/yt/creators/playbook.html
RUN Studios
@tosolini
paolo@tosolini.com
Drew Keller
Paolo Tosolini
Share your video within your organization
Share your video publicly
Long Tail of Internal Video
Helps employees create a reputation
Learn at your own time and pace
Cost savings
Authenticity
Fun
Why Enterprise
Get executive sponsorship
Run a pilot program
Reward your early adopters
Create excitement
The Right Start
Key pillars of a successful internal video program
Earn points for each podcast published and viewed
Sharing knowledge is rewarding
Helps accelerate program adoption
Contests
Gamification
Internal Marketing
Autonomy, Mastery, Purpose
Where
Mobile
Video Hosting Sites
Video Sharing Sites
Top 10 U.S. Online Video Properties
YouTube Analytics
Ranking Factors
ENGAGEMENT
http://www.youtube.com/user/salesforce
More ideas
.net
.com
.com
Images source: FreeDigitalPhotos.net
Images source: FreeDigitalPhotos.net
Social Video works
Idea incubation
Project
updates / status
Video
conferencing
Executive
communications
User communities
Training / Certification programs
Behavioral change
Knowledge sharing
Corporate
culture
Consumer features
Easy to use
Mobile friendly
Live and on-demand
Playlists
Search
Enterprise requirements
Secure access
Authentication with single-sign on
Approval workflow
Branded channels
Relate videos to documents
Integration with internal network
Rating
Comments
Sharing
Channels
Analytics
Social
YouTube
for the Enterprise
Success Metrics
Security
Education
Support
Equipment
Cost Recovery
Production
Outsourced
In-house service staffed by vendors / employees
Employee generated content
Governance
Production models
Employee
Generated Content
Enabling peer-to-peer knowledge sharing
Direct publishing, no policing
Governance based on social dynamics and HR standards of business conduct
Unpredictable quality
Steps to success
Crowdsourcing
challenges
Finding time
Getting equipment
Learning equipment
Scripting story
Shooting
Editing
Publishing
Be consistent
Production quality is secondary
Humanize, entertain, be passionate
,,
,,
Internal
communications
Intranet homepage
Email newsletters
Signatures
Pixability report
on YouTube and big brands
http://www.pixability.com/offers/assets/PixabilityTop100BrandsYouTube2013.pdf
Seven successful
best practices
One Channel
25% mobile views
https://support.google.com/youtube/answer/2972003?topic=16630&hl=en
Branding opportunities
Watermark
Video content
Title
Logo
Description
Thumbnail
Social video
Augmented Reality
Full transcript