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Transcript of TOPIC 10
Britishness is a somewhat an intangible notion when it comes to fashion and textiles
Made in UK: adds value to the brand
The U.K. is losing £1.2 billion of revenue annually
What makes Britain special compared to Europe
Is it an intangible notion?
History, Manufacturing, Fast Fashion, Celebrities, Heritage, Promotion
Fashion manufacture will have contributed £2.1billion to UK GDP by 2015.
London Fashion Week makes £20million a year for the capital.
Global growth in British fashion industry is worth £21billion a year.
Sales from British Luxury goods could increase up to £57billion by 2019.
Sustainable credentials and Trust
Tight control of manufacturing, promises high quality production for the end consumer
Speed to market and fast reaction times creates accurate trend predictions
Some British brands struggle on a global scale due to budget constraints, lack of promotion & investment.
Luxury brands deceive when it comes to disclosing where products are made.
UK labour costs are higher than in foreign countries
Thomas Burberry: Born 1835.
Over exposed Trenchcoat.
The Tale of Thomas
Burberry's tagline: 'Iconic British Luxury Brand'.
A London style heritage & sense of individuality inspired by street scene
English & Scottish
Highland Rape collection
Inspired by the intense connection and his love for Scotland
Slick tailored and vivid, artful prints
House of Hackney