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Basic Social Media Skills - Twitter
Transcript of Basic Social Media Skills - Twitter
#ESStweets #walesULF Learn (and unlearn
and relearn) Tasks http://twitter.com/ http://twitter.com/CL3Project "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Definition: Andreas Kaplan and Michael Haenlein Tweeting Objectives for today: understanding what we mean by "social media"
explain what a social media strategy looks like
look in depth at twitter, starting with the basics
explore tools that could help with making the most of twitter
get some tips for staying safe online
have a go! Stay Safe & Sound Social Media Digital Citizenship Copyright Truth & Lies But before we start... Ask
First #hashtag @atsign Followers A "SocMed" Strategy
has 5 elements Following Twitter Basics Find and follow 5 interesting @members Tweet about today using #ESStweets tweet a link to a website, photo or video Other Tools to help... URL Shortening TweetReach Hootsuite Blogger Align to your business plan 2. 3. 4. What is your mission
What is your core business aim?
What are your core business objectives?
Communications plan? 1. Know Your Audience Where are they online?
What motivates them?
What do they like?
Learn from them/crowd source new ideas? 5. Set Goals & Measurements What do you want to achieve? (KPIs)
Do you have SMART objectives?
Realistic and manageable targets
Metrics spreadsheets to monitor progress Source Stories & Lightweight Media Who are your best story tellers?
What engaging photos can you use?
What great videos can you create?
What multimedia do you have?
What can your clients/customers bring to the table? Integration Remixed from: http://bit.ly/Top10SocMedTips Integrating the "Employment Support Service" Flicr YouTube GoogleAnalytics Media & Blog Accounts
Prezi Not your blog, it's CAIS'
Chief Executive's blog Already integrated Who is tweeting?
How do people find out more? Blogger
Audioboo Communicate efficiently Reach more people Drive relevant traffic to your site Increase number of enquiries Re-tweet someone else's tweet Create your own twitter account Learn the Lingo Use social media to discover how to link facebook and twitter accounts lists Why? How? Who? What? Talk with the World Main @ESSNW Tweeter @ESSJoeBloggs @ESSJaneBloggs Social Media Policy Monitors Impact http://socialmediagovernance.com/ Source: Victorian Government http://www.vic.gov.au/ Google's Tips That said... TweetDeck Measuring Tools Monitoring Tools Vimeo Picasa Wordpress Slideshare Blogging Tools http://www.flickr.com/photos/deerleap/3354296106/ Picture Source: Crowcombe Al http://www.flickr.com/photos/orinrobertjohn/1018612301/ Picture Source: Orin Zebest Video Tools http://www.flickr.com/photos/joyoflife/6142740109/ Picture Source: Julie Kertesz Photo Tools Audioboo Presentation Tools http://www.flickr.com/photos/markhogan/3380475783/ Picture Source: Mark Hogan Prezi (many more are available, these are just ones I've used) Animoto thinglink sliderocket Retweet (RT) Favorite Reply Please think about using Search Tweet