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Peet's Coffee & Tea
Transcript of Peet's Coffee & Tea
eet's Coffee & Tea
To enable and inspire customers to enjoy the daily pleasure of Peet’s coffees and teas by providing distinctive, superior coffee and tea knowledge, and superior service to every customer, every day.
Increase social media presence by July 1, 2015
Expand Social Media Presence with Generation Y
Emphasize community focus and Peet's "neighborhood vibe"
Billboard and Logo Redesign
Instagram: check-in at Peet's get 10%
Facebook: Enter to win free coffee for
1 year (or free subscription)
Social Media Presence
Buy coffee and donate 25 cents to your favorite charity
- get 50% off any beverage with student ID during finals week
- extended hours during finals week
Increase sales by 10% by May 1, 2016
Partnered with community
Trendy and sophisticated
Well built website
Social media presence
New distribution channels
Rising coffee prices
Specializes in coffee and related beverages
Coffee, Italian-style espresso beverages, cold blended beverages and premium teas
Coffee-related accessories and equipment
Small variety of food and snacks.
235 retail stores across 10 states
177 locations in California
Headquarters in Emeryville, California
Considered quite expensive
Medium size coffee costs $2.25
Committed to buying the finest-quality beans
Prices reflect the superior quality
Quality above price
Coffee and tea subscriptions
50% off shipping, 10% savings
+ exclusive subscriber coffees.
All ages, gender, nationality