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Bruno Theatrical Release

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Erica Davis

on 20 April 2009

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Transcript of Bruno Theatrical Release

MAXIM DIGITAL
Bruno Theatrical Release
Objectives:
Create a buzz worthy and interactive experience among premium content to increase awareness of the release of Bruno
To create awareness around Bruno to increase purchase intent among Maxim.com users
To drive a sizable amount of online traffic to the official site for information regarding how to purchase the tickets to the movie through content integration and high impact media
To increase probability of a ticket purchase through informing and stimulating the consumer
Maxim Digital will create a custom unit which will take over the entire header to increase exposure for the release of Bruno.

Our designers will use creative assets provided by the client (i.e. logos, photos, backgrounds, etc.) to create the header media stunt.

Sponsorship Elements:
Custom Integration
728x90 unit
Maxim.com Logo
Search Box
Premium Homepage Placement
HOMEPAGE STUNT TODAY'S GIRL Maxim Digital will align the daily Today’s Girl feature with the release of Bruno by integrating Alice Evans from the movie.

Sponsorship Elements:
Run-Of-Site Navigation Inclusion
Premium Homepage Placement
Road-Blocked Media EDITORIAL SPONSORSHIP

$25K
72 HOURS IN RUSSIA
CUSTOM VIDEO
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