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3. Final Presentation


Natasha Rogova

on 14 June 2013

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Transcript of 3. Final Presentation

Methods of gathering information at the events. Methods of gathering information
on the exhibitions/trade fairs Rogova N.
Ilyin A.
Moshkin I. An exhibition is one of the best places
to collect data about your industry and competitors Statistics 50% of exhibitors are looking for new ideas and partners
for their implementation Up to 60% of exhibitors are participating in such events for the first time About 34% of exhibiting companies are represented
by their heads 1. Preparation (training) Organization 2. Performance (implementation) It is important: Preparation The main methods of competitive intelligence - talk to people and visual monitoring After exhibition it is important : 3. Payoff (evaluation) 3P system
to know general information about the exhibition
to define goals of competitive intelligence
to provide training for technical staff

Purpose: to teach employees to identify and
reflect the counter-intelligence The main secret - interesting places Buffet good place for a thorough listening of conversations Elevator people pay no attention to strangers here = interesting discussion Bar the truth is in the wine The Organizing Committee access to information about the
participants, location, etc to evaluate the bench work
to assess the representation of the company
to evaluate the work of technical staff
to summarize the work to establish links and contacts Companies that take stock and do it correctly,
go to the next show at a higher level Industrial espionage violates the law An attempt to gain access to information about a company’s plans, products, clients or trade secrets Industrial espionage Methods Bribery
Hacking software
Gathering information through technical means
Physical methods
The use of "stool pigeons"
Personal communication with the staff of the object of interest
Collecting compromising information and blackmail Discreditation or elimination of competitors
Resale of the company secrets
Blackmail of the certain individuals
Creation of conditions for preparing a sabotage Aims Protection 1. Paper (different documents)
Secret documents should be stored in a secure room and in safes for the unique information. You should have copies of this documents

2. Digital media
It should be protected by special software

3. Talkative staff
A room for negotiations – not on the 1st floor, with good sound isolation, curtains on the windows, no technical devices of transferring information Intellectual property Creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce Types 1. Copyright
2. Neighboring rights
3. Patent law
4. The rights of the means of individualization (trademark etc.)
5. The right of trade secrets (know-how) Russian legislation on intellectual property Thank you for your attention! Industrial espionage. Intellectual property infringement. Performance Payoff It is important: to remember that valuable information can be found after the official reports
to fix all collected information
to correlate the results with the objectives and analyze the collected data
to reflect competitor's attacks
to remember that competitors also collect information Examples of industrial espionage Textile American Industrial Revolution, 1789. Samuel Slater remembered the drawings of textile factory in England Rubber The UK stole rubber plants from Brazil at the beginning of 20th century and break the monopoly (In Russia) January 1, 2008 the 4th part of Civil Code came into force
Section VII defines intellectual property as a list of the results of intellectual activity and means of individualization, with the legal protection
16 types of intellectual property Liability for intellectual property infringement Criminal liability:
• Unauthorized use of other people's works;
• Unauthorized use of objects of related rights;
• Plagiarism Possible arrangements:
• A fine in the amount of 200 to 400 minimal salaries or incomes of offender from two to four months
• Imprisonment for up to 24 months (Articles 146-147 of the Criminal Code RF) Sources marketingdonut.co.uk
copyright.ru Protection of intellectual property at Russian exhibitions Only the general requirements for documentation (prescribed by the legislator) confirming the fact of the exposure of the object at the exhibition

No document that defines the status of the exhibition

No clear information for exhibitors how to protect the rights of the exhibits
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