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Reklameanalyse

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by

Kristoffer Rørbæk Kemp

on 4 December 2016

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Transcript of Reklameanalyse

Lyde
Farvesymbolik
Brugsværdi
OK prøver at sælge benzin/diesel.
De prøver også at sælge bedre samvittighed, ved at støtte lokale sportsklubber.
Målgruppe
Reklamen henvender sig til folk, som køber benzin/diesel.
Personernes næser og stemmer fanger ens
opmærksomhed.


Reklameanalyse
Reklamekneb
Der er brugt humorkneb i reklamen, pga
personernes næser og stemmer.
Gul symboliserer energi og discount
Gul
OK Reklame
Nasale stemmer = opmærksomhed
basket lyd = troværdig
voice over = info
Full transcript