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Suby Wong

on 17 July 2013

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Transcript of Collaboration


Joint venture
Smart lab
Digital Blue
Strategic alliance
The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors
contributes with its experience in the design, manufacture, marketing and distribution of children's toys.
contributes with its expertise in using the processing power of high end PCs to create richer play experiences, and to help establish open standards for toy-to-PC connections
create a new toy line related Walt Disney shows and other Disney attractions
has licensing agreements with Warner Bros, Cartoon Network and Nickelodeon for producing their characters
PPG industries
Pittsburgh-based PPG is a global supplier of coatings, chemicals,
optical products, glass and fiber
have partnered in creating a pop up store where busy city dwellers can simply scan and purchase gifts for the holiday season
The Mattel Children's Foundation was established in 1978 The Mattel Children's Foundation has developed partnerships with exemplary nonprofit partners
Mattel began a unique partnership in November 1998 with the construction of a new children's hospital at UCLA. Mattel continues its support through its toy donations, volunteers at the Child Life/Child Development Program and sponsorship of the hospital's annual fundraiser.
The Mattel Children foundation has partnered with Save the Children to support literacy programs in developing countries
Playworks is a national nonprofit organization that transforms schools by providing play and physical activity at recess and throughout the school day.
Mattel engages Mattel employees as volunteers around the world and creates the largest global corporate volunteer team in the history of the Special Olympics movement.
has a licensing partnership with color experts PPG Industries to produce Hot Wheels™ Spectra flame™ paint for use in automotive refinishing
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