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PETA Interest Group Prezi.

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by

Chrysantha Davis

on 27 August 2014

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Transcript of PETA Interest Group Prezi.

: working to
and preserve
the rights
of animals and
save
stop them
from suffering.
What is
PETA
?
PETA is...
-
P
eople for the
E
thical
T
reatment of
A
nimals
- The
LARGEST
animal rights organization in
the world with
3,000,000+ members and supporters
- Focuses on four areas where animal cruelty occurs the most:
factory farms, clothing trades, in laboratories,
and in the
entertainment industry.
- PETA works through many supporting people and causes. Some examples include: through
public education, animal rescue, celebrity involvement
, and
legislation
.
What are PETA's
GOALS?
They are...
- The most important goal of PETA is to
preserve animal rights.

~ Ensure that animals will benefit and stop suffering.
~ "Our positions may be controversial, but they are
always true to
our driving missions: to stop animal
abuse worldwide
" (ABOUT PETA).
- To express and make it known to the public that animals should be recognized as creatures like human beings "with a will to live...free from pain and suffering... We are morally obligated to take them into account" (WHY ANIMAL RIGHTS?)
What kind of
interest group
is PETA?
A Single-Issue Interest Group and a Public Interest Group. .
- PETA only focuses on animals and their state of being. It doesn't tie in any other issues to the organization except for how animals can benefit through human cooperation and non-cruel means of handling.
What
techniques
does PETA use?
They...
Go Public.
PETA "make[s] their stand on issues...
and also [on] their reputation" (Edwards
III, et. al).
They...
Use Influential Videos.
-
Celebrity Influence
: well-known celebrities and people express their opinions on animal cruelty to
get the public
--
who may be fans of the celebrities
--
interested
in what they and PETA are campaigning. (video is 2 mins 41 seconds)



They...
Show off their successes.
PETA doesn't just show how animals are being
mistreated. They also let the public know that they are
succeeding in their endeavors to stop animal cruelty
! Some examples include:
- Smithsonian Institution removes animals from science curriculum (Nov. 5, '13)
- Kittens are saved from being bulldozed (Oct. 11, '13)
- Golf course retrofits fence to make it wildlife-friendly (Oct. 11, '13)
- Army Medical Center Drops Animal Lab (Aug. 28, '13).
AND MORE! http://www.peta.org/about-peta/victories/
What
resources
does PETA use?
PETA uses...
- The influence, support, communication, and participation of the
PETA members
-
Their
intensity
-
Celebrities
-
Donations
to PETA and its cause
-
Their
advocating
reputation
They...
Use Influential Videos.
Emotional Influence
: videos of animals in captivity, injured, or sick are filmed so the public and yield their emotions to the cause PETA is campaigning (video is 52 seconds)
They...
Use Influential Videos.
-
Truthful & Gory Influence
: graphic scenes are taped of animals getting slaughtered or deathly sick so people can 1) understand what actually happens to the animals (whether they're killed for humans to eat, to wear, or be entertained by), 2) understand what type of cruelty animals go through, and 3) why animal cruelty/suffering must end
They...
Use Influential Videos.
- Personal Influence
: videos are shown to let the people know how they can benefit by helping stop animal cruelty (video is 1 minute)
What are the
benefits
of being a PETA member?
“Together, we can make the world a better place for all beings. Your donation will go to work instantly to help [stop] animals [from] suffering and dying…” (Become a Member).
- Receive a free year’s s
ubscription to
Animal Times

(PETA magazine)
- Receive vegetarian and vegan
recipes
-
Receive tips
on how to stop animal suffering in communities
-
Member discount on PETA merchandise
and cruelty-free products sold through PETA (10%; PETA’s - - - Business Friends Program)
- Joining
PETA’s Action Team
- Free to use
PETA’s online database
(cruelty-free search tool)
- Receive member-only updates through the email newsletter
Progress for Animals
- Use
PETA’s mobile app
- Receive an updated,
personalized PETA membership card
(serves as a reminder for members’ - commitment to helping animals)
- Receive an
exclusive “Rescued” calendar
(each month features heart-warming stories and pictures of animals who were rescued)
- Have
direct access to Membership Services Department
if you have any questions

What
information
is
available on PETA's website?
- How your
membership
with PETA
can help animals
- What PETA is
about
-
How well-known
PETA is
and how influential it is
- How to
live as a vegetarian or a vegan
- How to
stop animal cruelty
~ Video footage
~ Taking action through donations and
through your community
~ Articles
~ Magazine Animal Times
- Lists
what the issues are.

Join
PETA
now!

AND
HELP
PROTECT
ALL OF THESE
BUNNIES
.

(and thanks for viewing this Prezi bye)
They...
Provide Information.
Full transcript