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Debates in Media Studies (P4061)
Transcript of Debates in Media Studies (P4061)
History of Ideology
Publics & Markets
What is the role of economic ideology in the governing of publics?
The History of Ideology:
Frankfurt School & the Culture Industry
Eleftheria Lekakis (convenor)
Media and Film Library
Study Success at Sussex (S3)
University of Sussex Library
Academic Support for International Students on MFM modules
Group Presentation (25%)
Group Blog (25%)
In class/ preparation tasks
Find out NOW when you assignments are due- you might not be reminded by your tutor
Check Sussex Direct for the exact date, time and location of submissions
START PLANNING YOUR WORKLOAD
Who is in my group?
When do we work in groups?
What work do we do?
What if things go wrong?
How do we organise a group?
Have roles (e.g. note taker, diary organiser, blog updater, researcher, task allocator)
Break down activity into smaller tasks and share these out
Rotate roles regularly so everyone has a go
-> arguments about the media
-> no absolute answer
-> formal discussions with multiple perspectives outlined
-> have histories
Some things about debates
ideology as a
competing ideologies at play in the media around
- Frankfurt School
- political economy
Not just for women
Not just about women
structuring agent in media
gender and narrative
How does gender influence & construct our understanding of
the (male) gaze
bourgeois public sphere
Is religion a neglected area within media studies?
How is religious experience represented in the media?
How are the media informing and transforming religious experience?
From Karl Marx and Friedrich Engels…
The ideas of the ruling class are, in every age, the ruling ideas, i.e. the class which is the dominant material force in society, is at the same time its dominant intellectual force. The class which has the means of material production at its disposal, has control at the same time over the means of mental production … Consequently their ideas are the ruling ideas of the age.
(The German Ideology 1845)
Contemporary Centre for Cultural Studies
‘the role the media play in the circulation
and securing of dominant ideological
definitions and representations’
(Stuart Hall, 1978, Policing the Crisis)
Questions for the Seminars
What is the culture industry?
What is mass deception?
Who/what are the ruling elites and ideas of the time of the essay? Who/what are they now?
How is ideology maintained?
How is ideology challenged?
"The basis on which technology acquires power over society is the power of those whose economic hold over society is greatest"
(Adorno & Horkheimer, The Culture Industry, 1944)
"culture now impresses the same stamp on everything"
Adorno and Horkheimer, 1944, The Culture Industry
1903-1933: life in Germany
1923: Institut für Sozialforschung
(or Franfurt School) founded
1933-1949: Princeton, California
1944: Culture Industry published
1949-1969: return to Germany
Culture industry, rather than mass or popular culture, is used to ‘exclude from the outset … that it is something like a culture that arises spontaneously from the masses themselves, the contemporary form of popular art’ (Adorno 1991 : 98).