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Debates in Media Studies (P4061)

Session 1: Introduction to the Course, MFM, University of Sussex, 2013-2014
by

Eleftheria Lekakis

on 15 January 2015

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Transcript of Debates in Media Studies (P4061)

Debates in Media Studies (P4061)
Understanding Race
History of Ideology
Understanding
Publics & Markets
What is the role of economic ideology in the governing of publics?
Understanding Gender
The History of Ideology:
Frankfurt School & the Culture Industry
Eleftheria Lekakis (convenor)
Ryan Burns
Munira Cheema
Gemma Cobb
Tanya Kant
Paul Nataraj

Teaching Team:
Guest Lecturers:
Lee Salter
Katherine Farrimond
Sharif Mowlabocus

Assessments:
Teaching Resources
Module Handbook
Seminars
Reading
SyD
Sussex Direct
Media and Film Library
University Library
Study Support
Study Success at Sussex (S3)
InfoSuss
University of Sussex Library
Academic Support for International Students on MFM modules
Language Centre
Essay (50%)
Group Presentation (25%)
Group Blog (25%)


Also
:
Seminar presentations
In class/ preparation tasks
Find out NOW when you assignments are due- you might not be reminded by your tutor
Check Sussex Direct for the exact date, time and location of submissions
START PLANNING YOUR WORKLOAD
NOW
Group Work
Who is in my group?
When do we work in groups?
What work do we do?
What if things go wrong?
How do we organise a group?
Have roles (e.g. note taker, diary organiser, blog updater, researcher, task allocator)
Break down activity into smaller tasks and share these out
Rotate roles regularly so everyone has a go
-> arguments about the media
-> no absolute answer
-> formal discussions with multiple perspectives outlined
-> have histories
Some things about debates
ideology

gender
publics
race
Understanding Ideology
ideology as a
critical
term
media
and ideology
competing ideologies at play in the media around
economics
and
class
Key terms:
- ideology
- Frankfurt School
- political economy
- capital
- power
- class
Not just for women
Not just about women
structuring agent in media
gender and narrative

How does gender influence & construct our understanding of
media?
Keywords:
the (male) gaze
feminist/ post-feminist
masculinity/ femininity
transgender
queer
identity
key terms:
bourgeois public sphere
consumers
citizens
free market
democracy
monopolies
Keywords:
race
whiteness
otherness
othering
representation
politics
tokenism
Understanding religion
Is religion a neglected area within media studies?
How is religious experience represented in the media?
How are the media informing and transforming religious experience?
Marxist approaches
From Karl Marx and Friedrich Engels…

The ideas of the ruling class are, in every age, the ruling ideas, i.e. the class which is the dominant material force in society, is at the same time its dominant intellectual force. The class which has the means of material production at its disposal, has control at the same time over the means of mental production … Consequently their ideas are the ruling ideas of the age.

(The German Ideology 1845)
Contemporary Centre for Cultural Studies
‘the role the media play in the circulation
and securing of dominant ideological
definitions and representations’

(Stuart Hall, 1978, Policing the Crisis)
Frankfurt School
Questions for the Seminars
What is the culture industry?
What is mass deception?
Who/what are the ruling elites and ideas of the time of the essay? Who/what are they now?
How is ideology maintained?
How is ideology challenged?

"The basis on which technology acquires power over society is the power of those whose economic hold over society is greatest"

(Adorno & Horkheimer, The Culture Industry, 1944)
"culture now impresses the same stamp on everything"

Adorno and Horkheimer, 1944, The Culture Industry
1903-1933: life in Germany
1923: Institut für Sozialforschung
(or Franfurt School) founded
1933-1949: Princeton, California
1944: Culture Industry published
1949-1969: return to Germany
anti-Enlightenment
Culture industry, rather than mass or popular culture, is used to ‘exclude from the outset … that it is something like a culture that arises spontaneously from the masses themselves, the contemporary form of popular art’ (Adorno 1991 [1967]: 98).
mass culture
culture industry
Full transcript