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Harnessing the Power of the Millennial Generation 2015

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Jennifer Burkholder

on 10 September 2015

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Transcript of Harnessing the Power of the Millennial Generation 2015

DIY:
Millennials
Harness The Power

Jennifer Burkholder, RN, MSN, MPH
Kids These Days...
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innovation
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7
Welcome to the
@jburkholder8
Jennifer.Burkholder@dph.ga.gov
Jennifer Burkholder, RN, MSN, MPH
n. The baseless and exaggerated fear that the Internet and current social trends are having negative effects on children. [Juvenile + paranoia.]
juvenoia
“We can assert with some confidence that our own period is one of decline; that the standards of culture are lower than they were fifty years ago; and that the evidences of this decline are visible in every department of human activity.”
1948
-T. S. Eliot
80 Million
Born 1946-1964
56 Million
The Builders
Born 1925-1945
of the
Life Cycle Effects
Cohort Effects
Period Effects
YES
Are We Really That Different?
NO
Education
History's First
"Always Connected"
Generation.
Spend time learning how Gen Y team members prefer to communicate.
Boomers I or The Babyboomers, born 1946 to 1954, came of age 1963 to 1972
Boomers II or Generation Jones, born 1955 to 1964, came of age 1973 to 1983
Generation X
Thinks about communication differently.
Looks for feedback regularly.
Can think creatively about new technology.
Finances
and Employment
...and even more opportunities!
Generation Y
36 Million
Born 1965-1980
78 Million
Born 1981-2000
Came of age 1983 to 1998
First group came of age at turn of Century.
World War II, born 1922 to 1927, came of age 1940 to 1945
Post-War Cohort, born 1928 to 1945, came of age 1946 to 1963
“You can't be too careful” when dealing with people.
Privacy and Trust
Huntley Manhertz Jr., Ph.D. (2007 in Blauth et al, 2011)
We are Unique
7 General Characteristics
Autonomous
Entitled
Intrinsic value of reward
Self-Expression
Unfocused
Abrasive
Strong desire for connection
Self-Absorbed
Forget the drill sergeant approach.
This generation needs to feel liked.
Help them see "bigger picture".
Imaginative
Stereotype of the
illennial
Baby Boomers
Create incentives that
20-somethings value.
Clearly and thoroughly state
desired outcomes and expectations
Rewarding the right things in the right ways
Provide timely and fair assessment of their performance
Praise
Flexibility
Incremental and long term rewards
Support and involvement
People tend to support
what they help create.
Likes direction
Don't talk down
Be available
Anticipate their boredom
But don't ask their opinions if you aren't serious about hearing it.
Include them
Debrief frequently
Let them have fun
Entitled
Abrasive
Self-Absorbed
Unfocused
Indifferent
“Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers.”


-Socrates
"I see no hope for the future of our people if they are dependent on
frivolous youth of today, for certainly all youth are reckless beyond
words... When I was young, we were taught to be discreet and
respectful of elders, but the present youth are exceedingly wise and impatient of restraint.”

-Hesiod
"The world is passing through troublous times. The young people of
today think of nothing but themselves. They have no reverence for
parents or old age. They are impatient of all restraint. They talk as
if they knew everything, and what passes for wisdom with us is
foolishness with them. As for the girls, they are forward, immodest
and unladylike in speech, behavior and dress."
-Peter the Hermit
A.D. 1274
3rd Century BC
8th century BC
4 Universal Needs among generations
1. Feel Respected
2. Feel Valued
3. Connection
4. Autonomy
Baby on Board
Girls' movement
TV Talk Shows
Google
Environmental Impact Awareness
Three Mile Island
Operation Desert Storm
Iranian Hostage Crisis
Fall of Berlin Wall
Rodney King
Video Gaming
Garage/Punk Bands
AIDS
69-86 Years Old
50-68 Years Old
34-49 Years Old
18-33 Years Old
"Me" vs. "Me Me Me"?
More willing to share information online as long as
they get something in return.
>51%
Whether as a by-product of protective parents, the age of terrorism or a media culture that focuses on dangers, they cast a wary eye on human nature.
70%
Yet Gen Y are less skeptical than their elders of government.
Same basic
aspirations
The Millennial Brain
?
Reposition "tasks" as challenges
Ask their opinion
Turn monotony into victory with
small, measurable outcomes
Communication
25%
Have posted videos of themselves online.
Self-Expression
Most tattooed Generation
Be ready with
another
challenge
zzzz....
A Digital Native:
Most Diverse Generation
Most Tolerant of Differences
Embracing
Hello?
How am I doing?
hOW AM i DOING?
hOW AM i DOING?
Idealistic
Diverse
Open to change
Social
Digitally-enabled
Self-Expressive
Upbeat
Educated
You have
and Family
Taken a job just to pay bills
Taken unpaid job
Moved back in with parents
Postpone
Children
Postpone
Marriage
49%
24%
24%
22%
20%
John McCain
Johnny Carson
Martin Luther King, Jr.
Elvis Presley
Neil Armstrong
Ray Charles
Helen Thomas
A Few Famous Builders
Portrait of Generation Y
Suspend the Bias
of your own experience.
Have fun with them.
:-)
Perception is Key
Flexibility with work structure.
Work-Life Balance
Multi-Tasking
Meaning
Indifferent
Informality
Major shift in Parenting Philosophy
A Few Famous Boomers
Steven Spielberg
Bill Gates
Oprah Winfrey
Steve Jobs
Michael Jackson
Elton John
A Few Famous X'ers
Michael Jordan
Tiger Woods
Mariah Carey
Lance Armstrong
Dr. Dre
J.K. Rowling
Sarah Jessica Parker
Mark Zuckerberg
Beyonce
Justin Bieber
Lena Dunham
LeBron James
Millennial World
Global Awareness
Mobility and Friendships
Sense of Limitless Possibilities
Rewired?
Impact on IQ Scores
Constant stream of stimuli
Changes to mindset and skill set
Yet We all Think
(and a little misunderstood)
Same basic
optimism.
Highly Educated
Highly Unemployed.
Apprenticeships
Unpaid Internships
Emphasize value-add for them first.
Non-monetary benefits
and Authority
Why?
Why?
Why?
Why??
Likewise,
Be clear about your
expectations regarding communication and protocol surrounding positional authority.
Fewer financial assets and capital
Close relationship with parents
Changing Households
Empathy with criticism
Ask about their goals
Tacit Knowledge
Full transcript