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Harnessing the Power of the Millennial Generation 2015
Transcript of Harnessing the Power of the Millennial Generation 2015
Harness The Power
Jennifer Burkholder, RN, MSN, MPH
Kids These Days...
Welcome to the
Jennifer Burkholder, RN, MSN, MPH
n. The baseless and exaggerated fear that the Internet and current social trends are having negative effects on children. [Juvenile + paranoia.]
“We can assert with some confidence that our own period is one of decline; that the standards of culture are lower than they were fifty years ago; and that the evidences of this decline are visible in every department of human activity.”
-T. S. Eliot
Life Cycle Effects
Are We Really That Different?
Spend time learning how Gen Y team members prefer to communicate.
Boomers I or The Babyboomers, born 1946 to 1954, came of age 1963 to 1972
Boomers II or Generation Jones, born 1955 to 1964, came of age 1973 to 1983
Thinks about communication differently.
Looks for feedback regularly.
Can think creatively about new technology.
...and even more opportunities!
Came of age 1983 to 1998
First group came of age at turn of Century.
World War II, born 1922 to 1927, came of age 1940 to 1945
Post-War Cohort, born 1928 to 1945, came of age 1946 to 1963
“You can't be too careful” when dealing with people.
Privacy and Trust
Huntley Manhertz Jr., Ph.D. (2007 in Blauth et al, 2011)
We are Unique
7 General Characteristics
Intrinsic value of reward
Strong desire for connection
Forget the drill sergeant approach.
This generation needs to feel liked.
Help them see "bigger picture".
Stereotype of the
Create incentives that
Clearly and thoroughly state
desired outcomes and expectations
Rewarding the right things in the right ways
Provide timely and fair assessment of their performance
Incremental and long term rewards
Support and involvement
People tend to support
what they help create.
Don't talk down
Anticipate their boredom
But don't ask their opinions if you aren't serious about hearing it.
Let them have fun
“Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannize their teachers.”
"I see no hope for the future of our people if they are dependent on
frivolous youth of today, for certainly all youth are reckless beyond
words... When I was young, we were taught to be discreet and
respectful of elders, but the present youth are exceedingly wise and impatient of restraint.”
"The world is passing through troublous times. The young people of
today think of nothing but themselves. They have no reverence for
parents or old age. They are impatient of all restraint. They talk as
if they knew everything, and what passes for wisdom with us is
foolishness with them. As for the girls, they are forward, immodest
and unladylike in speech, behavior and dress."
-Peter the Hermit
3rd Century BC
8th century BC
4 Universal Needs among generations
1. Feel Respected
2. Feel Valued
Baby on Board
TV Talk Shows
Environmental Impact Awareness
Three Mile Island
Operation Desert Storm
Iranian Hostage Crisis
Fall of Berlin Wall
69-86 Years Old
50-68 Years Old
34-49 Years Old
18-33 Years Old
"Me" vs. "Me Me Me"?
More willing to share information online as long as
they get something in return.
Whether as a by-product of protective parents, the age of terrorism or a media culture that focuses on dangers, they cast a wary eye on human nature.
Yet Gen Y are less skeptical than their elders of government.
The Millennial Brain
Reposition "tasks" as challenges
Ask their opinion
Turn monotony into victory with
small, measurable outcomes
Have posted videos of themselves online.
Most tattooed Generation
Be ready with
A Digital Native:
Most Diverse Generation
Most Tolerant of Differences
How am I doing?
hOW AM i DOING?
hOW AM i DOING?
Open to change
Taken a job just to pay bills
Taken unpaid job
Moved back in with parents
Martin Luther King, Jr.
A Few Famous Builders
Portrait of Generation Y
Suspend the Bias
of your own experience.
Have fun with them.
Perception is Key
Flexibility with work structure.
Major shift in Parenting Philosophy
A Few Famous Boomers
A Few Famous X'ers
Sarah Jessica Parker
Mobility and Friendships
Sense of Limitless Possibilities
Impact on IQ Scores
Constant stream of stimuli
Changes to mindset and skill set
Yet We all Think
(and a little misunderstood)
Emphasize value-add for them first.
Be clear about your
expectations regarding communication and protocol surrounding positional authority.
Fewer financial assets and capital
Close relationship with parents
Empathy with criticism
Ask about their goals