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The Economic Potential of Northern Paraná

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Megumi Hayashi

on 2 September 2014

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Transcript of The Economic Potential of Northern Paraná

2 main harbors in Paraná

- Paranaguá
- Antonina

at 500 km of distance connected by railroad and highways

02 Container Terminals in Maringá and Cambé.

1 Container Terminal planned in Londrina


The Economic Potential of
Northern Paraná
STRATEGIC FAVOURABLE LOCATION
Our Region - 13 cities
History
Source: IBGE/IPARDES
CULTURE AND ENTERTAINMENT
Culture
International Festivals:

Music;
Dance;
Theater;
Exhibitions and trade fairs;
Entertainment
17 Theaters

04 Golf Clubs

56 Cinemas

01 Speedway

Diversified gastronomy
A well balanced and pleasant climate
Surrounded by nature, forests and plenty of water
SAFETY
EDUCATION and HEALTH CARE
The Federal, Civil and Military Police, works in a complementary way, creating an efficient public safety system.
- Inter-Municipal Safety Consortium
- Municipal Safety Concils
- Municipal Guards

- Maringá City is considered the safest city in the coutry (Veja Magazine)
At the highest stage in Brazil
BASIC EDUCATION
3,330 schools*

More than 790,000* children and teenagers studing
*Source: IPARDES
HEALTH CARE
59 Hospitals**

391 Medical Clinics**

1 doctor per 400 inhabitants

112 specialized doctors
EDUCATION
1% illiterates of the working population

More than 20,000 people learning English

Two International Schools, with Mandarin Classes
HIGHER EDUCATION
TECHNICAL AND PROFESSIONAL TEACHING
139 technical shcools
Mechanics
Eletrotechnology
Health
Carpentry
Agriculture
Nearly 18,500* Students

150 language schools

90 IT Schools
*Souce: Ipardes
60* Universities

therefrom,

50* Private Universities

6 State Universities

4 Federal Technical Universities


289 study courses

In all Colleges

Special focus:
IT
Biological Sciences
Medicine
Agronomy
Social Sciences
Human Sciences

67 Postgraduate study courses

50 Master study courses

17 PhD Courses






Universities
Sciences
Postgraduate studies
*Source: IPARDES
HIGHER EDUCATION
State Universities of Londrina e Maringá - among the best in Brazil
University and College Registration
*Source: Ipardes
** Souce: DataSUS (13 cities)
Inovation and Technology
INNOVATION
Research and Development
More than 2,000 scientists researching in all major fields at the local universities.
Universities
Research Institutes
Research Institutes like:
IAPAR
EMBRAPA
EMATER
Fundação Meridional
Focusing on agronomy, biotechnology, food technology
TECHNOLOGY
Technology Centers and Incubators connected with Universities
2 technology centers are being built at the moment

Londrina
Information Technology
Heath Care

Maringá
Information Techonology
Fine Chemicals
Biotechnology
2 Industrial Incubators

INFOMAR - Maringá
Information Technology
Software

AINTEC - Londrina
Information Technology
Software and Hardware
Biotechnology


Nanotechnology Sector
Research in Brazil:
833 articles from 2,242 researchers related to 542 institutions and 469 research groups
Paraná:
UFPR - Nanoglicobiotecnology

Londrina:
UEL - Chemicals, Unopar - Odontology
Market:
In 2010 reached R$115 million;
0,03% of the world market;
Appr. 150 industries use nanotechnology;
Approx. 20 national industries develop and commercialize nano products.

Londrina highlights:
Embrapa Soybean - Link to more than 35 units of Embrapa - Brazilian Agricultural Research Corporation;
Angelus - Odontology Products
Waterway facilities

Railroad facilities

Road facilities

2 waterways:

Hidrovia Tibagi
and Ivaí

Connection to the main waterway TIETÊ-PARANÁ
Mainly by Trucks

86% paved roads



Transport of 1,681 Tons of goods

Linked to the ports of Paranaguá and São Francisco do Sul (SC)‏
Air facilities

Two airports
5 airlines
Several daily connections to São Paulo, Rio de Janeiro, Curitiba etc



Modern Transportation Facilities
In a radius of 500km is produced 33% of the Brazil electric power.
An infrastructure for the future

Paraná State has a high potential for hydroelectric and biological energy.
The future energy supply is assured

HARBORS

ENERGY


Strategically close to

Hydroelectric power stations

- Capivara

- Rosana

- Itaipu

HARBORS and ENERGY
Dry Ports, International Air Cargo Terminals and Railroad System in Maringá and Londrina
LOGISTICS
Efficient and low-cost operation, connected with the main seaports in South/Southeast Brazil.

LOGISTICS INFRASTRUCTURE
LOGISTICS INFRASTRUCTURE
COPEL Telecommunications Fiber Optic Network
Covering 100% of the Paraná State
SERCOMTEL – S/A Telecommunications – is a public company, its shareholder is 55% Londrina city hall and 45% COPEL - Electric Power Company of Paraná, also a public company.

-Sercomtel and Copel have an agreement to transport voice and high speed data on the state.

Strong growth
515 Bank Agencies*


GPD per capita*
US$7,130


LABOUR COSTS
p/ year:

unskilled labour
US$11.250

skilled labour
US$24.000
Exchange Tax:: US$1,00=R$2,20 *Source: Ipardes

GDP

26% of the GDP of the state of Paraná

R$ 63 billion

Equivalent to
US$ 28,7 billion
ECONOMY
ECONOMY
Fonte :Ipardes

GDP growth in Northern Paraná

Average annual growth of 6.26%.
*Fonte : SIMA Arapongas
Arapongas cluster (200 companies)
The biggest furniture cluster in Brazil.
FURNITURE INDUSTRY – Gross sales
*Source : SIMA Arapongas
Furniture industry - exports
Northern Paraná Balance of Trade
Source: IPEA
ECONOMY
ECONOMY
ECONOMY
ECONOMY
Exports of more than US$6 bi*
Main products exported:
Agribusiness: coffee, soybean and derivatives, tobacco, ethanol. sugar, frozen beef, pork and poultry, leather, wood, etc;
Metal and Machinery: elevators, refrigeration, automotive parts, etc;
Others: furniture, clothing, chemicals (fertilizers), automotive batteries, packaging, etc.
ECONOMY
Main Clusters
Furniture
1,540 companies
26,537 employees
Metal Industry
2,235 companies
29,459 employees
AGRIBUSINESS
MAIN PRODUCTS
coffee
animal genetics
sugar cane
soya bean
wheat
frozen beef
leather
pork
ethanol
poultry
tobacco
wood
Production
ECONOMY - AGRIBUSINESS
Main Agricultural Cooperatives in the Region

COAMO, COCAMAR, COCARI, CONFEPAR, INTEGRADA

Paraná State is a technological reference in agribusiness.
The major Research Institutions are:

IAPAR – Agronomic Institute of Paraná
Embrapa Soya – Brazilian Enterprise for Agricultural Research
UEL – State University of Londrina
UEM – State University of Maringá
UTFPR – Federal Technological University of Paraná

Research & Development Institutions

ECONOMY - AGRIBUSINESS
Agribusiness Fair - Expo Londrina
2013 report:

-53rd Edition;
-US$183 millon sales;
-500,000 visitors.

ECONOMY - AGRIBUSINESS

State Universities and Courses

Related institutions

Universities and Colleges of Northern Paraná are among the best in Brazil

Courses:
Agronomy, Veterinary Medicine; Animal Husbandry; Chemical Engineering; Production Engineering; Food Technology; Environmental Technology.

FAEP – Federation of Agriculture of the State of Paraná
FAPEAGRO – Foundation for Agricultural Research
EMATER – Paraná Institute of Technical Assistance and Rural Extension
OCEPAR – Organization of Cooperatives in the State of Paraná
SENAR – National Rural Apprenticeship Service
SRP – Rural Society of Paraná


ECONOMY - AGRIBUSINESS
Brazil reaps the largest grain crop in history in 2013, a production of 188.2 million tons;
Brazil Agricultural Production expected to grow over 29% in the next 10 years: soybeans, corn, wheat, meat, ethanol, soybean meal, oils, and milk are the agricultural products with greater growth potential;
Paraná responses for 28% of national grain production and is the largest producer in Brazil;
According to a study by WWF, Brazil can double its agricultural area without destroying any of conservation area, by regenerating degraded land;
Credit for investments in agriculture 2013/2014: 61.8 billion dollars.

Highlights

Genetic Improvement
Research Institutes


Functional foods
Organic products
Technology for storage and packaging
Cooperatives

Furniture
Clothing
Electronics
Technical schools
Events



Center of high capacity
Training


ENERGY

Bio-fuel
Improved usage
Energy for buildings



HEALTH
FINAL GOODS
AGRI-FOOD
AGRIBUSINESS AND BIOTECHNOLOGY
*Source: FIEP

Future Growing Sectors
ECONOMY
SERCOMTEL
EXACTUS SFTWR
BSI TECNOLOGIA
NETWORKS
GELT TECNOLOGIA
JABUR INFORM.
TELCOR TOTVS
RM SISTEMAS
DATASUL
BENNER ATOS
CONSYSTEM

Information and Communication Technologies

3017 Companies


there of 763 Software Development Companies
1876 Service Companies

Important presence of IT in the Health sector

Consortium of Companies to foster process maturity, based on CMMI model



IT & Communication sector in expansion
ECONOMY
Cost competitive
US dollars*
Cost of living : 30% less compared to large centres like Rio de Janeiro and São Paulo.
A Good Cost-Benefit Relation
COST OF LIVING
Londrina is in the 29th position between the 100 best cities of Brazil and is in the top 5 of country's south region to make a career*;

Maringá ranks the 38th position of the same national ranking. Besides that, Maringá is considered the safest city in the country**.


Sources: * Você S/A – FGV
* * Veja Magazine

Londrina and Maringá – National Highlights
State Incentives

Projects will be studied by a state government committee. If the proposal is considered a strategic project to Parana State, the taxes (ICMS, similar to VAT) can reach 3% on the sale of the product, instead of the standard 18%.

The incentives plan can reach zero of state taxes, including the generation of credits, taxes return, for the company at the end of the production cycle.

Suspension of ICMS due on import of machinery, equipment and raw materials, packaging and intermediate products for exclusive use in the production process, whose entry into the territory of Paraná, as long as provided with certification of origin from South American countries.

It is offered the exemption from ICMS water bills, to be supplied by SANEPAR – the state water company.

It is offered the deferment of ICMS payment of electricity and gas bills until 08 (eight) years, provided by COPEL – the state electricity company and COMPAGAS – the state gas company.

INCENTIVES
Municipal Incentives
INCENTIVES
Promotion of incentives for companies to acquire land;
Tax exemption for the Urban Land Property Services Tax;
Reduction from 5% to 2% of ISS (service tax);
Implementation of the tax system, with 50% (fifty percent) discount based on calculating the tax on the Transfer of Real Estate;
Implementation of primary infrastructure on land for the construction of the projects;
The execution of infrastructure works in real estate, lands, parks or condominiums, such as opening of public roads, squares and land plot demarcation, for sewers, curbs, paving and tree planting.

Incentives and Infrastructure for Investments

AREAS
Metropolitan Linear Region
The most of available areas in the region are integrated with highways and railroad, connecting to large urban centers, terminals and seaports, and has close access to airports and dry ports, qualified workforce, universities and service providers.

AREAS
AREAS
NORTOX
SUCCESSFUL INVESTMENTS
Northern Paraná has exceeded our expectations ! We got great support from local institutions and hired outstanding labor force in all levels. The choice for this region has confirmed to be the right one !
Dr. Thomas Strüngmann
Reasons for locating HEXAL (Sandoz) in Northern Paraná
INVESTMENT of HEXAL
1. Labour, market and environment:
Good universities and schools, people qualified, motivated and eager to learn on a lower wage and cost level than big cities, attractive and safe environment.

2. Logistics:
Be close to the major market in São Paulo, connected by good infrastructure (roads, nat./ intern. airports and harbours) in a growing region

3. Benefits, stability, low cost:
Federal state investment benefits, political awarness, economical stability (power supply), lower cost for real estate and maintenance costs.
FUTURE PROJECTS
-Light Rail system: connecting the cities of Londrina-Maringá axis, comprising 13 cities and more than 2 million people.

-Expansion of Maringá Airport: Renewing and resizing the infra-structure for international cargo flights and passenger terminal. The runway will be 3.8 kilometers long.

-Aerotropolis Arco Norte: an Airport City for cargo and passenger international flights in an area of 5,700ha.

Several organizations to promote regional development
Diplomatic representations in different countries: Germany, Spain. Italy and Portugal;
Contacts with bilateral Chambers of Commerce: Germany, Italy, China and India;
Several clusters in development
Logistic, environmental and cultural integration
-Hub Airport and Railroad
-Treatment of urban waste
-Sport centre and development of educational capacities
Future development in Northern Paraná

Large domestic market

Young and flexible population

Strong economic growth potential

Gateway to Mercosul
BRAZIL, a country with
Young people and good infrastructure,

Strategic geografical location,

Safety and high standard of living,

Favourable climate,

Strong growth potential !

Northern Paraná, a region with
-Non-profit organization-

OUR MISSION

Be an independent agent to promote businesses and to attract new investments, integrating and developing the economics sectors of Northern Paraná
SPONSORS
PARTNERS
PARTNERS
www.terraroxa.org.br


info@terraroxa.org.br

+55 43 3255 3131

José Carlos Valêncio
President

WE WILL SUPPORT YOU !
COME TO NORTHERN PARANÁ

211 cities;
13 cities with population over than 50,000 inhabitants;
Approx. 3.7 mi inhabitants;
Twice the area of the Netherlands.

Nowadays...
Londrina - Maringá Region
1.6 Million Inhabitants

Expanded Region
3.6 Million Inhabitants

Average age
25 years

Life expectancy
74.10 years

Growth rate of
2.5%/year
Organized by Rural Society of Paraná

*Source: IPEADATA
Textiles & Clothing
3,999 companies
62,611 employees
Construction
5,912 companies
31,939 employees
Food
1,491 companies
80,044 employees
Retail
35,941 companies
159,587 employees
*Source: IPARDES
Terra Roxa – Development Agency of Northern Paraná State
ATLAS SCHINDLER
Elevators
Londrina city
MILENIA
Agrochemicals
Londrina city
SANDOZ (Novartis Group)
Pharmaceuticals
Cambe City
Agrochemicals
Apucarana city
STRATEGIC POSITION
QUALITY OF LIFE
INFRASTRUCTURE
CONTACTS
COST COMPETITIVE
STRONG ECONOMY
TELECOM
Full transcript