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lin liu

on 15 June 2013

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Todd Lynn S/S 2013 - Videofashion
S/S2013 The Story of Now
A/W 2013
Balenciaga by Alexander Wang
5. Research as to whether the SS 2013 trend
has been confirmed in store.
Upper Class Level
Low key, luxury
Story of now 2013 ( story board )
S/S 13 Idiomatic denim
Next natural design 2014
High disposabl personal Income or stable job and considerable
Storyboard identifying two trends, one from SS 2013 and one from SS 2014. Are these trends global? If not, demonstrate an understanding of the Global context and why the trend is only appropriate for certain regions.
2. Identify the length of the Fashion Cycle of the trend globally.
3. Present a consumer profile for each trend.
4. Choose a specific Brand and discuss how well the trend consumer profile fits the brand customer profile.
5. Research as to whether the SS 2013 trend has been confirmed in store and successful.
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