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Hello Kitty

International Business
by

Brittany Lewis

on 6 August 2013

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Transcript of Hello Kitty

International Business: US and Japan
Sanrio
Cultural and business
analysis of the
United States and Japan
Cultural and business
clashes between
American individuals
in Japan
Initial Influences
Japan
United States
Sanrio's Hello Kitty
Sanrio Craze
Licensing
Sanrio's
Hello Kitty
1960 - Sanrio was established.
1974 - Hello Kitty was introduced on a small vinyl purse.
Sanrio is widely known as the creator of lovable characters such as Strawberry, Keroppi, Pekkie, Badtemaru, and Hello Kitty.
Hello Kitty is most popular character of the Sanrio company.
Sanrio utilizes licensing partnerships
Doesn't depend on advertising its product through marketing


Worldwide phenomenon
Children and adults
Sanrio has found that their products have a niche market in America.
In the United States, individuals are very interested in setting and achieving goals in business and in their personal life. Businesspeople also tend to be “highly organized and institutionally minded”. Americans are typically “informal in greeting and dress”, are driven individuals and are “sharing” individuals
The Japanese culture has been around for thousands of years. The American culture is made up of many different cultures brought together under one county; a melting pot.
All of the cultures throughout the world are very different. It can be difficult conducting business in foreign countries and cultures that individuals are not familiar with. The business cultures in Japan and the United States are immensely dissimilar.
Culture
The communication styles of Americans to the Japanese while doing business in the United States tends to rely on the American way of communicating. Americans have an emotional sensitivity that is not highly valued and typically act straight forward or impersonal.
Communication
The first immigrants who came to America in large numbers were not “typical” Europeans. Most of these immigrants had values and beliefs that were not at all common in Europe. They arrived in an area of the world where their values and beliefs were very highly rewarded or reinforced,” (Weaver, 2013).
Religion
"We don't rely on animations, films, TV shows or anything like that. We are probably one of the only brands in the world that relies on our partners, merchandising and word-of-mouth to keep us out there."
Presented by the Southern Belles
Brittany Lewis
Emily Painter
Lesly Phillips

Partnerships
The Japanese society is complex. Group decision making is very important in Japanese business culture.

Culture
“Religion has always been an important value for Americans. Many of the first independent states were formed by particular religious groups that later merged into the United States where all religions were valued…while religion is a very strong cultural value; it is also considered a somewhat personal value. There is no official state religion in America.” (Weaver, 2013).
Cultural and business clashes between Japanese individuals in US work environment
Communication
Japan depends on relationship building with individuals. This can be established through working with the individual for an extended period of time, by practicing the same corporate culture, or by embracing the Japanese culture.
Communication Continued
Influences in Business
*Speed vs. consistency
*Roles and responsibilities for individual vs. group
*ROI of revenues vs. ROI of relationships
*Risk takers vs. risk adverse cultures
*Time spent collaborating vs. collaborating time spent
*Remote vs. face-to-face communications
*Loose vs. structured working styles
*Personal life vs. professional life
Training
Unlike Americans, the Japanese body language is minimal. They are formal in meetings, have long silences and sit up straight in meetings.
Cross-cultural
The cultural differences between the US and Japan are vastly different. By combining resources and participating in cross-cultural training, the companies can work together more seamlessly.
Full transcript