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Social Media in Healthcare

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Charles Razon

on 25 November 2014

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Transcript of Social Media in Healthcare

Let's See What We Can Dig Up!
Other Issues of Concern
Social Media in Healthcare
#thegood #thebad #theugly
A state medical board was asked what issues would illicit an investigation, thus seen as unacceptable

4 Major Concerns of State Medical Boards
If you don’t want Jesus to see it, don’t post it!
Rule of Thumb
The Department of Health and Human Services implemented the Federal Privacy Rule as part of the Health Insurance Portability and Accountability Act (HIPAA)

HIPPA Violations
According to the American Medical Association

Social Media in Health Care
Brand Recognition
Networking and Marketing
Ease of Access to Information
Allie Arnone, SPT Charles Razon, SPT
Trevor Richardson, SPT Brittanee Vaught, SPT

Google your name
What did you find?
What is social media?
What is not acceptable
Does this represent you in a positive or negative way?
What would an employer think of this?
Per this rule, communications regarding personally identifiable patient information must be secure and transmitted only to permissible parties
HIPPA violation consequences:
From $100 to $50,000 per violoation
Up to $1.5 Million a year
Prison Sentence:
From 1 to 10 years
You can be fined even if you "unknowingly" disseminate patient information
Health Insurance Portability and Accountability Act (HIPPA)
Health Information Technology for Economic and Clinical Health Act (HITECH Act)
Information about a patient can be shared:
By the patient
Between health care providers of the patient
Must be done privately
Should only be in regard to their care
Should not be the subject of "small talk" or gossip
Using social media to discuss a patient is inappropriate
Two Organizations that set standards for patient privacy
All healthcare professionals should be aware of the rules and consequences
Many issues would include or could be seen via social media
Top 4 things that state medical boards were most concerned about on social media:
1. Citing misleading information
2. Using patient images without consent
3. Misrepresenting Credentials
4. Inappropriately contacting patients
Depicting alcohol intoxication or showing alcohol without intoxication
Violating patient confidentiality
Using discriminatory or derogatory speech
Using derogatory speech toward patients
Providing clinical narratives without violation of confidentiality
People may harm their reputation or the company's reputation
Reputation may be harmed by participation in certain:
Social activities (drinking, gambling/racing, smoking)
Pictures (inappropriate dress, inappropriate poses)
Affiliations (certain groups or organizations)
A bad reputation may deter patients from the facility or caregiver due to lack of trust in the care giver or facility
Medical staff may use hospital equipment to access social media such as:
They may also use their own personal computers, tablets, cellphones, and laptops
While accessing social media in the workplace, there is an obvious decrease in:
Unless they are accessing because it is in their job description (i.e. marketing), they are not working and should not be paid.
Patient Privacy
Legal Issues
Content Ownership
Fraud and Abuse
Intellectual property infringement
Guard Yourself!
Set up boundaries between your professional and personal social media presence
Make sure you monitor your social media presence
Realize that everything you put on social media is "forever"
Use common sense
Information about YOU that is stored within the web
Digital Footprint
Maybe you shared it purposely or maybe the information was shared by a website that you visited
Think about everything you've shared on social media in the last year.
Legal issues
What is not acceptable
What do you think your digital footprint looks like to possible employers?
In what ways can you improve your digital footprint?
Why social media in health care is important
Ease of access to information
Brand recognition
Networking and Marketing
Social interactions and communications using online technology to share ideas, information, opinions, insights, perspectives and experiences with each other through our virtual communities and networks
Interview on Marketing and Social Media
What role does social media play?
1/3 of consumers will use social media sites for health related issues
Stay informed
Engage with peers
Share current articles or journals
Why is social media important?
Social media is about relationships
Healthcare is about relationships
Seek medical information
Track and Share Symptoms
Research treatments
Companies should create a recognizable logo
Goal is to make sure consumers associate the companies with positive thoughts
Brand must inspire confidence
Appealing to Consumers
Reassuring to Families
More likely to recommend you
Health is personal
personal connection to healthcare requires a brand with humanity, warmth and exceptional design.
A poorly designed, inconsistent, or confusing brand reflects badly on the service it represents.
1 of 3 consumers will broadcast how they feel about doctors, drugs, treatments, and health plans
patients are very comfortable with their providers seeking advice from online communities to better treat their conditions.

of doctors say social media improves the quality of care delivered to patients.
of people said social media would affect their choice of a specific doctor, hospital, or medical facility.
Legal Issues
Unauthorized activities
Regulatory Compliance
Tax-Exempt Status
Physician Licensing
A Tweet a Day Keeps the Doctors Away. (n.d.). Retrieved November 23, 2014, from http://www.alliedhealthworld.com/visuals/tweet-day-keeps-doctors-away.html

Cain, J. (2011). Social media in health care: The case for organizational policy and employee education. American Journal Of Health-System Pharmacy, 68(11), 1036-1040. doi:10.2146/ajhp100589

Cowell, L. (2010). Follow your digital footprint. Retrieved November 22, 2014, from http://www2.huhs.org/library/pathfinders/footprint/footprints.html

Healthcare Professionals and Social Networking. (n.d.). Retrieved November 21, 2014, from http://source.southuniversity.edu/healthcare-professionals-and-social-networking-33211.aspx

HIPAA Violations and Enforcement. (n.d.). Retrieved November 12, 2014, from http://www.ama-assn.org/ama/pub/physician-resources/solutions-managing-your-practice/coding-billing-insurance/hipaahealth-insurance-portability-accountability-act/hipaa-violations-enforcement.page?

Honigman, B. (n.d.). 24 Outstanding Statistics on How Social Media has Impacted Health Care. Retrieved November 23, 2014, from http://getreferralmd.com/2013/09/healthcare-social-media-statistics/

It's Time For A Digital Health Care Check-Up. (2014, January 1). Retrieved November 24, 2014, from http://healthcaresocialmedia.files.wordpress.com/2014/04/nrc-infographiclong.jpg

Pennic, J. (n.d.). 5 Reasons Why Mayo Clinic Dominates Social Media in Healthcare. Retrieved November 23, 2014, from http://hitconsultant.net/2014/02/17/5-reasons-mayo-clinic-dominates-social-media-in-healthcare/

Rising Use of Social and Mobile in Healthcare (2012, December 17). Retrieved November 24, 2014, from http://thesparkreport.com/branding/infographic-social-mobile-healthcare

Social Media in Healthcare: Why You Should Like Healthcare. (n.d.). Retrieved November 21, 2014, from http://cmda.org/resources/publication/tcd-summer-2013-social-media-in-healthcare

5 keys to the legal issues of social media in healthcare. (n.d.). Retrieved November 21, 2014, from http://www.healthcareitnews.com/news/5-keys-legal-issues-social-media?page=1
Full transcript