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Propaganda and its many forms
Transcript of Propaganda and its many forms
What is propaganda?
Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.
A form of manipulation of information to influence public opinion (Source: Merriam Webster's Dictionary)
*Propagandists emphasize the elements of information that support their position and de-emphasize or exclude those that do not.
* Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. (Source: Merriam Web.)
1. The Bandwagon Appeal
2. The Testimonial
4. The Plain Folks Appeal
5. Name Calling
6. Glittering Generalities
7. Card Stacking
What does Propaganda do?
Video Activity: Identify Propaganda
Purpose: To understand what kind of propaganda is being used in the commercial or video clip
Goal: To connect how effective as a rhetorical strategy the specific propaganda is towards its intended audience
The Pepsi Generation
Cell phone Dance
Critical Thinking: How can we connect?
After going through the video clips, in what way can you connect the propaganda to pathos?
What clues or small details did you notice when watching the clips? Were you convinced of its messsage?
Why is pathos important to convince its audience?
The Bandwagon Appeal
Claimed that a majority of people hold a position or belief so as to persuade others to adopt that position or belief. a.k.a. We can do it, so should you!
Consists in having some respected or hated person say that a given idea or program or product or person is good or bad.”
Carries the authority, sanction, and prestige of something respected and revered over to something else in order to make the latter more acceptable.”
Giving an idea a bad label—is used to make us reject and condemn the idea without examining the evidence.
The Plain Folks Appeal
The method by which a speaker attempts to convince the audience that he and his ideas are good because they are ‘of the people,’ the ‘plain folks.’”
Involves the selection and use of facts or falsehoods, illustrations or distractions, and logical or illogical statements in order to give the best or the worst possible case for an idea, program, person, or product.
Associating something with a ‘virtual world’—is used to make us accept and approve the thing without examining the evidence.
"Propaganda." Encyclopedia of International Media and Communications. Oxford: Elsevier Science & Technology, 2003. Credo Reference. Web. 03 October 2013.
Ex.) Drew Barrymore in "Cover Girl commercial
Ex.) Nation Wide commercials - "Nation Wide is on your side"
Ex.) An ad that shows
a family and a dog getting in an SUV for a drive
Ex.) Burger King hint that McDonalds is not as good as Burger King because it does not frame-broil its burgers
Ex.) Nike's ads saying, "Just do it."
Ex.) Long diets that you find in popular magazines that often neglect to mention that exercise and eating healthy will help one lose weight, instead of sticking to a strict gimmick diet plan
"Millions of women are using the new make-up foundation"
Instructions and Process:
1. Watch the video clips (Can be replayed)
2. Please Answer the questions below with your group members in identifying and understanding: (Note: Not all types of propaganda will be used) (10 min)
1. What kind of propaganda do you see?
2. Who is the intended audience?
3. What tenant of pathos does it appeal to?
4. How does this propaganda convince the audience?
5. Is it effective or ineffective in conveying its message? How/How not? Please explain.
Ex.) "It is ineffective because........is a not a...."
1. What pro
Review and Reflect