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Airfrance-KLM strategic analysis
Transcript of Airfrance-KLM strategic analysis
Benthe de Jong
Romy van Schijndel
Critical success factor
AirFrance-KLM strategy to success
Link to internal and external environment
Link to core competence
"How can the Air France-KLM group optimize its co-orporation to improve their performance?"
Air France-KLM group will continue as group but will only co-orperate together to have advantage of their extensive network
Set up a new financing structure, namely to centralize the financials into the group instead of Air France and KLM seperately
Open Skies agreement
Oligopolistic type of industry
Impact of the forces
"Will the current stable economy give the consumer the confidence to spend money on an experience rather than a plain vacation and how can Air France-KLM respond to this trend?"
''The recommendation is to adjust the current strategy 'Perform 2020' by focusing on a financial collaboration and supply the demand for experiences."
Thank you for your attention!