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Lululemon

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by

vidhi sanghavi

on 26 September 2014

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Transcript of Lululemon

vs
Lululemon Athletica Inc.
design by Dóri Sirály for Prezi
- 1998 by Dennis J. Wilson ( Chip Wilson)
- Founded the company after being in the athletic business for 20 years

-First yoga class
- Started with a design studio became yoga studio
-Feedback
-The name and logo was chosen by the people

-First store in Kitsilano, Vancouver
-Lululemon operates approximately 230 stores










History
Competitors
Company Headquater
Exports to 83 countries

Primary Industries(Raw Materials Sources):
- Down-Poland, Ukraine, supplied by DOWNLITE(US, China)
- Cotton- Responsible Sourcing Network’s Cotton Pledge (not Uzbekistan)
- Forest-based fabrics-Canopy
- wool(non-mulesed sources)-Australia,
New Zealand

Marketing Materials/Strategies
Syuen Chiang & Vidhi Sanghavi
vs
with majority in north america
Australia
New Zealand
Reuters.com
Competitive Advantage
Financial Figures
2014
- Revenue : $ 1.59 billion
- Profit : $280 million

2013
- Revenue : $1.37 billion
- Profit : $ 271 million
adidas.knoji.com
Description of products and services
Recent News
August 7, 2014
Lululemon Founder Chip Wilson and Advent Interna- tional announced Stock Sale and Support Agreement

September 12, 2014
Improvement shown in Lululemon Athletica Inc. but more improvement is needed
Germany
Netherlands
Services
Industry the company belongs to
-It belongs to Athletic Clothing
-Tertiary industry
-Retail store
Source:Lululemon Website
Source: Lululemon Website
Source:Lululemon Website
lululemon.com
Aergaia.com
Lululemon.com
International Trade
Businessweek.com
They offer women and men athletic apparel and accessories such as:



On their website they have a guide for Yoga, Run and to& from
They have a blog on their website where they show
businessinsiders.com
Quality
Fit
Look better
Better function/ comfort

lululemon.com
Huffington Post
How has Lululemon befitted from trading internationally?
Great Britain
Full transcript