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CCF Strategic Plan

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Bruce Darrell

on 25 March 2013

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Transcript of CCF Strategic Plan

Strategic Plan 2012–2017 Cloughjordan
Community Farm August 2012 drafted by Bruce Darrell Strategic Planning Process What is the ideal image
or desired end state? Draw What is today's situation?
What is the gap from ideal and why? See What actions must be taken to close the gap? Think What resources are required to execute the activities? Plan A resilient local supply of abundant and healthy food CCF supplies most of the food consumed by its members. Everyone in Cloughjordan can be a member of the CCF. Vision Mission our idealized view of the world our purpose ecologically mindful production
minimal use of finite resources
fully supported producers
share with others Values beliefs we share Vegetables Meat Grain Milk Eggs Fruit Processing Potatoes Organization Storage Eating Habits Membership Producers Finances Resources Education Distribution Labour Oil Sugar Herbs Fuel Fiber Capacity Infrastructure Wwoofers Interns Members Knowledge Policy Main Shortage of labour, facilities, finances and stock are main limiting factors.

Unsettled weather, lack of experience, lack of policy focus and timescale are contributing factors.

Organizational structures and decision making processes are lacking or inappropriate. There is not always a consistent supply of what members want, with enough for everyone. Other Pulses Spices Some ideas and development but no supply yet. Funds, capacity and policy focus are not available.

Low priority for members. Seed Stock Structure Communication Capability Facilities Housing Sharing not enough members to be financially viable guidance for decision making is not adequate boundaries of decision making, autonomy and responsibility are unclear internal communication is cumbersome rate of membership growth significant question communication with membership is often lacking processes for developing policy not established Support limited procedures for conflict resolution reliance on the substantial work by a few people coordination of activities is underdeveloped 2011 Survey of Members' Preferences What do Members want now? within the context of scarce resources What should the Farm supply within 5 years? Irish Food Pyramid Irish Healthy Eating Guidelines 2012 Department of Health and the Health Service Executive ? ? http://www.dohc.ie/publications/pdf/YourGuide_HealthyEating_FoodPyramid.pdf?direct=1 Extracts limits to membership size are uncertain What are the current state of the finances? How will they evolve? How many people can be employed? How many producers do we need? How will membership grow? as presented at the general meeting in Dec 2011 we are about here
58 paying members
€17.50 average per member 2 part time producers 2 part time producers
60 members
€17.50 average fee 3 part time producers
85 members
€18.50 average fee 1 full time producer
2 part time producers
120 members
€19.00 average fee 2 full time producers
2 part time producers
145 members
€20.00 average fee 2 full time producers
3 part time producers
155 members
€21.00 average fee possible income from membership How should the organisation be structured How are boundaries of autonomy, budget and responsibility established? as presented to the board Where will the food come from? How is consistent supply maintained throughout the year? historical legacy - ambition of the project how did we get here? connection to ecovillage Context Food Capacity Organisation Facilities Legal company documents lease agreements contracts location map plan of each farm future plans insert list of all of the assets that the farm owns
... Food How do we decide what to produce? What do members want to get from the farm? Demand What can the farm afford to produce? Viability What are the producers capable of, and interested in, producing? Supply What is most appropriate to produce on the land? Appropriate Navigation Issues Unpredictable Weather Economic Collapse Social Upheaval Resource Scarcity 4 Competition from other suppliers Cooperation with other entities Key Questions What are the boundaries of autonomy/budget/responsibility/decisions?
Who decides what is grown/produced?
Who decides what money is spent on?
How is policy developed? Key Issues Why are members not participating on the land? Is it better for the Farm to pay Managers or Producers?
Can quality be achieved by a team of novices/interns?
How is the farm to be divided up into autonomous activities?
Who decides what is to be produced?
Can the farm afford to devote any resources to education, seed saving, etc?
Should the Farm focus on current desires or future needs? Canada's Food Guide UK's Eatwell Plate The recent Joint FAO/WHO Expert Consultation on diet, nutrition and the prevention of chronic diseases, recommended the intake of a minimum of 400g of fruit and vegetables per day (excluding potatoes and other starchy tubers) for the prevention of chronic diseases such as heart disease, cancer, diabetes and obesity, as well as for the prevention and alleviation of several micronutrient deficiencies, especially in less developed countries.

'Diet, nutrition and the prevention of chronic diseases.'Report of a Joint FAO/WHO Expert Consultation. Geneva, World Health Organization, 2003 (WHO Technical Report Series, No. 916) FAO Basic Recomendations .4–.75kg fruit and vegetables per person per day translates into:
150–275kg / person / year
5.5–10kg / household of 2 / week
280–550kg / household of 2 / year
17–32 tonnes / year for 60 members

assume 2 person average per household
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