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DiGiorno Presentation

Media strategy for DiGiorno.

James Ferrell

on 27 July 2010

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Transcript of DiGiorno Presentation

The Marketing Mix. Product Price distribution Promotion Economic Climate. Who buys DiGiorno? Frozen Pizza: Recession Proof Where do
they live? 21-22.5% Increase in market share Marketing
Objectives. Advertising Objectives. DiGiorno:
Worth the price Easily prepared Frequency: 6 Reach: 80% Continuity
Schedule Media
Objectives. Media Strategies. Slicing up the pie FSIs: 14% Outdoor: 15% Print (Magazines): 30% Television
(Network): 41% Media
Tactics. Network
Television Magazine Free Standing Inserts Outdoor Fitting it all Together. Positioning
Full transcript