Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Copy of Copy of S. R. LUTHRA INSTITUTE OF MANAGEMENT ASSIGNMENT ON:- CASES B
Transcript of Copy of Copy of S. R. LUTHRA INSTITUTE OF MANAGEMENT ASSIGNMENT ON:- CASES B
NAME ROLL NO.
PAYAL BANSAL 2079
PARUL TIBRA 2065
SHRUSTI NAYANI 2099
HARSH UPADHYAY 2109
PRIYANKA CHUGH 2085
Carbonated soft drink
Created and developed in 1893
Renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
Carbonated soft drink sold in stores, restaurants, and vending machines throughout the world
Produced by the Coca-Cola Company of Atlanta, Georgia
Registered trademark- since March 27, 1944
Introduced in 1886
SUMMARY OF THE CASE
>Initially in 1970’s, Competitors
>In 1980’s – Advantages, returning, promotions
>Indian soft drink market
SUMMARY OF THE CASE
SUMMARY- COMPETITORS IN INDIA
Q1. Conduct an industry analysis using Porter’s five force model and identify action implications in each for Coca-Cola India.
Q2.Identify strategic questions facing Coca-Cola India.
>Is it true when we say that Coca-Cola has placed itself as an official drink?
>Was it necessary to keep the promotions of national level?
>Was the decision right of promoting its own brand and promoting less the brands taken by Parle?
>The strategy to improve the quality was more important or to have many promotional campaigns?
>Was it worth to copy all the strategies of Pepsi or they could have framed their own?
Action implications in each for coca-cola India
>Threat of New Entrants/Potential Competitors: Medium Pressure
>Threat of Substitute Products: Medium to High pressure
>The Bargaining Power of Buyers: Low pressure
>The Bargaining Power of Suppliers: Low pressure
>Rivalry Among Existing Firms: High Pressure
Q3. From the profiles of Coca-Cola and Pepsi given in the case, assess the relative strengths and weaknesses of each. It may be useful to do this under different scenarios.
Strengths of COCA-COLA:-
>One of the five best known trademarks in the world.
>Identified as most admired trademark in the world.
>The company went high with a motto “within an arm’s reach of desire”.
>Associated itself with Olympic.
>The company got benefitted from the bottling plants
Weakness of COCA-COLA:-
>Coca-Cola has placed itself as an official drink which didn’t worked much.
>In the mid 1997 Coca-Cola also started on the similar grounds till then its campaigns were less aggressive.
>Coca-Cola seemed to be like follower of Pepsi in India.
>Decision about promotion
>The company worked with less agencies
>Better training was needed
>Issues going in the foundations
Strengths of Pepsi:-
>It expanded its network through a franchised network of bottlers.
>It has benefitted of offering product at low price.
>It had number of powerful brands world-wide in its arsenal.
>It was the first company to introduce the three litre plastic take-home bottle.
> Good strategy
>Grabbed consumption opportunities.
>Adopted an aggressive campaign which targeted the youth.
>Created many of the memorable advertisement campaigns
>Had celebrities in it campaigns
>Promotions were of city or region.
>Good network and paid salesman better
Weakness of Pepsi:-
>It came to near bankruptcy a number of times.
>Trucks used half depth crates.
>Followed wrong strategy
Q4. Develop a set of recommendations for Coca-Cola India.
>The company must follow the path of what Pepsi had adopted.
>The official positioning in the minds of customers must be changed.
>The company should target the right youth so that sales can be increased.
>Salesperson must be given training.
>The products of the Parle must be promoted and advertised.