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Copy of Copy of S. R. LUTHRA INSTITUTE OF MANAGEMENT ASSIGNMENT ON:- CASES B
Transcript of Copy of Copy of S. R. LUTHRA INSTITUTE OF MANAGEMENT ASSIGNMENT ON:- CASES B
NAME ROLL NO.
PAYAL BANSAL 2079
PARUL TIBRA 2065
SHRUSTI NAYANI 2099
HARSH UPADHYAY 2109
PRIYANKA CHUGH 2085
Carbonated soft drink
Created and developed in 1893
Renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
Carbonated soft drink sold in stores, restaurants, and vending machines throughout the world
Produced by the Coca-Cola Company of Atlanta, Georgia
Registered trademark- since March 27, 1944
Introduced in 1886
SUMMARY OF THE CASE
>Initially in 1970’s, Competitors
>In 1980’s – Advantages, returning, promotions
>Indian soft drink market
SUMMARY OF THE CASE
SUMMARY- COMPETITORS IN INDIA
Q1. Conduct an industry analysis using Porter’s five force model and identify action implications in each for Coca-Cola India.
Q2.Identify strategic questions facing Coca-Cola India.
>Is it true when we say that Coca-Cola has placed itself as an official drink?
>Was it necessary to keep the promotions of national level?
>Was the decision right of promoting its own brand and promoting less the brands taken by Parle?
>The strategy to improve the quality was more important or to have many promotional campaigns?
>Was it worth to copy all the strategies of Pepsi or they could have framed their own?
Action implications in each for coca-cola India
>Threat of New Entrants/Potential Competitors: Medium Pressure
>Threat of Substitute Products: Medium to High pressure
>The Bargaining Power of Buyers: Low pressure
>The Bargaining Power of Suppliers: Low pressure
>Rivalry Among Existing Firms: High Pressure
Q3. From the profiles of Coca-Cola and Pepsi given in the case, assess the relative strengths and weaknesses of each. It may be useful to do this under different scenarios.
Strengths of COCA-COLA:-
>One of the five best known trademarks in the world.
>Identified as most admired trademark in the world.
>The company went high with a motto “within an arm’s reach of desire”.
>Associated itself with Olympic.
>The company got benefitted from the bottling plants
Weakness of COCA-COLA:-
>Coca-Cola has placed itself as an official drink which didn’t worked much.
>In the mid 1997 Coca-Cola also started on the similar grounds till then its campaigns were less aggressive.
>Coca-Cola seemed to be like follower of Pepsi in India.
>Decision about promotion
>The company worked with less agencies
>Better training was needed
>Issues going in the foundations
Strengths of Pepsi:-
>It expanded its network through a franchised network of bottlers.
>It has benefitted of offering product at low price.
>It had number of powerful brands world-wide in its arsenal.
>It was the first company to introduce the three litre plastic take-home bottle.
> Good strategy
>Grabbed consumption opportunities.
>Adopted an aggressive campaign which targeted the youth.
>Created many of the memorable advertisement campaigns
>Had celebrities in it campaigns
>Promotions were of city or region.
>Good network and paid salesman better
Weakness of Pepsi:-
>It came to near bankruptcy a number of times.
>Trucks used half depth crates.
>Followed wrong strategy
Q4. Develop a set of recommendations for Coca-Cola India.
>The company must follow the path of what Pepsi had adopted.
>The official positioning in the minds of customers must be changed.
>The company should target the right youth so that sales can be increased.
>Salesperson must be given training.
>The products of the Parle must be promoted and advertised.