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Technology in the Workplace
Transcript of Technology in the Workplace
why and how to apply social media in your organization.
collaboration and productivity tools available online.
different online tools in order to correlate their potential use in the different professional settings.
online tools in the respective professional settings to improve collaboration, efficiency and service.
Social Media In Plain English
Social Media - are websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts
What is Social Media?
Use Jing to Create a Video
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Social Media in the Workplace
Target audience is already using it
It expands your PR reach
Social Media can be used to share Public Awareness/Information
Show off to your community
Improve transparency and customer service
Improve and maintain a positive perception
Why is Social Media for Your Organization?
Technology in the Workplace
Improve Collaboration, Efficiency & Service
, inviting design
Citizens should recognize when they are engaging with the government outside of typical venues, and it should remain visually appealing.
Well-defined and strategic updates.
Posts should offer
Engaging elements – text, links, images, video, etc. – must command interaction with citizens.
Link to official web page
When Using Social Media Incorporate..
Social Media Categories
Online productivity tools are web-based applications that can improve productivity and promote collaboration anytime, anywhere.
These tools fall into a variety of categories such as online office tools, collaboration tools, and many others.
What Are These Tools
sites: Facebook, Google Plus
sites: Twitter, Tumblr
tools: WordPress, Blogger, Squarespace
tools: Wikipedia, Google Drive, WikiTravel, WikiBooks
sites: Amazon ratings, Angie’s List
sites: Flickr, Instagram, Pinterest
sites: YouTube, Vimeo, Viddler
tools: Blog Talk radio, Ustream, Livestream
Discuss with your group how would you use Social Media in your professional setting.
Does your department have a social media policy? (10 Minutes)
Share your answers (5 Minutes)
Free Online Productivity & Collaboration Tools
Is a freeware web-based office suite offered by Google.
It allows users to create and edit documents online while collaborating in synchronous and asynchronously with other users
Discuss with your group how you would use Google Drive in your professional setting. Specifically, share how you would use the documents, spreadsheets and presentation applications of the Google Drive suite. (10 Minutes)
Provide feedback to other group members that may include suggestions or other ideas on how they can use Google Drive in their professional setting. (5 Minutes)
Google+ Hangouts is a free video chat service from Google that enables both one-on-one chats and group chats with up to ten people at a time.
What is Jing?
Screen Capture With Jing
Jing is a screen capture program that creates images and videos of what you see on a computer screen and then share these images and video with others.
Productivity & Collaboration
Tools for the Workplace
Wiggio.com is a free web-based application, as well as an iPhone app, that is designed for people to work in groups on shared work tasks.
Secure Cloud Storage
free PDF converter
Leading Social Networks Worldwide
Brown, E. (June 18, 2014)4 Ways to Connect, Engage & Expand Your Community with Google+ Hangouts Retrieved from http://www.digitalgov.gov/2014/06/18/4-ways-to-connect-engage-expand-your-community-with-google-hangouts/
Questions & Comments
Learning about brands
In a survey of U.S. consumers learning about brands via social networks as of November 2012, 44% Americans - learn about brands from social networks.
Social Media Misuse
Inappropriate non-business use
Misuse of confidential information
Misrepresenting the views of the business
Disparaging remarks about the business or employees
It is essential to implement social media policy!
It is also important to train your employees to reduce misuse.
Prior to Implementation answer:
Who is the target audience?
What is the organization attempting to communicate?
Can this media effectively communicate it?
Who will manage this account?
Will they represent the organization appropriately?
Have they been properly trained in the use of social media?
Social Media Policy
Think of traditional media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
: Quirky and not afraid to push the envelope.
: This type of voice is particularly useful for niche audiences.
: Actively asking questions and giving shout-outs. Posts that inspire curiosity fall into this category.
: Posts that motivate us to go above and beyond. Anything that inspires people to take action.
: Anything educational or that provides solutions to common problems. This is the voice behind “life-hacks” and “quick tutorials.” Making your audience feel like you “get them” is essential for this type of voice.
Types of Voice
Although funny posts tend to go viral faster, helpful posts
build the most loyalty
Define Your Message
What are you trying to do?
: Make people do something, attend an event, or engage with your cause.
: Inform people about a project, provide additional insight about a topic or help people understand the importance of something.
: Amuse people, by providing content that is unique, interesting and timely, in order to entice people to keep coming back for more.
How to use Jing