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eWOM for Travel in Japan

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by

Eric Hawkinson

on 30 September 2015

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Transcript of eWOM for Travel in Japan

e
WOM
What is eWOM?
electronic word-of-mouth
for travel in Japan
Business to Consumer
Business to Business
Consumer to Business
Consumer to Consumer
39.9%
32.2%
26.1%
Friends in Japan
Other Websites*
Friends in your home country
29.9%
26.7%
23.2%
Personal Blogs
Other Websites*
Travel Website
34.6%
32.5%
23.2%
Other Websites*
Personal Blogs
Nothing
54.6%
43.5%
18.8%
Internet (PC)
Friends in Japan
Tourist Info Centers
49.8%
29.1%
28.1%
Internet (PC)
Airport Info Center
Hotel Staff
28.9%
22.6%
16.4%
Internet (PC)
Nothing
Friends in Japan
Social Networking
SNS-ソーシャルネットワーク
#2
#1,109
#14,720
#20,374
Social Networking
SNS-ソーシャルネットワーク
#26
#117
#1,162
Social Networking
SNS-ソーシャルネットワーク
?
#19
?
#12,075
Social Networking
SNS-ソーシャルネットワーク
#3
#4
#6
?
#126
#538
#1340
#170
#78
#335
flickr
pintrest
imgur
geotagging
Photo Sharing
Effective Communication and the MOA Theory
MacInnis and Jaworski (1998)
Social Networking
SNS
Video Sharing
Photo Sharing
Blogs
Blogs
ブログ

#4
Location Based
GPSゲーム
Location Based
GPS
1,493 hits
497 hits
297 hits
254 hits
Cafes in Fukuchiyama, Kyoto
@
Progression of Technology in
Communication
Groupon
.com
.jp
.co.uk
.cn
Review
Consumer Review
消費者批評
Travel
Websites

Mobile
Apps

foursquare
#101
#108
#157
#188
#227
#270
#369
#378
National Parks
Google Earth
TripAdvisor
Yelp
hotels.com
GuidePal
Travelocity
Kayak
OpenTable
Lonely Planet
1
2
3
4
5
6
7
8
9
10
1
2
3
1
4
7
Priceline
250
# Country Users
1. United States 155,707,720

2. Brazil 51,172,180
3. India 49,807,020
4. Indonesia 43,831,880
5. Mexico 35,591,160
6. Turkey 31,112,380
7. United Kingdom 30,640,560
8. Philippines 28,259,940
9. France 24,300,860
10. Germany 23,750,160
11. Italy 21,917,740
12. Argentina 19,034,960
13. Canada 17,635,640
14. Colombia 16,825,840
15. Spain 16,241,800
16. Thailand 15,002,380
17. Malaysia 12,474,340
18. Taiwan 12,251,740
19. Egypt 11,341,180
20. Australia 11,010,980
21. Japan 10,045,740
Facebook users by country
155,707,720
10,045,740
7,179,540
508,260
-1%
+60%
+34%
-3%
Facebook and Mixi
Full transcript