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Promoción de Ventas

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by

Sofi Ureña

on 17 October 2013

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Transcript of Promoción de Ventas

Promoción de Ventas
Técnicas Publicitarias II
Integrantes:
Daniel Flores
Sofía Ureña
Melany Prado
Mónica Murillo
Natalia Sánchez
Natalia Oviedo
¿Qué es Promoción de Ventas?
Sistema de comunicación
Conjunto de Incentivos
Persuadir, Informar, Recordar
Aspectos importantes al poner en práctica la Promoción de Ventas:
Objetivo de ventas
Publicidad
Fidelidad de marca
Competencias
Tipos de consumidor objetivo
Vendedores
Intermediarios
Prescriptores
Consumidores Finales
Franquicia Costarricense de Juice Bar
Surge en el 2008
Múltiples locales
Tipo de promoción de ventas escogida
Universidad Hispanoamericana



I Cuatrimestre 2013
Full transcript