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APPS IN INDUST- Ch- 13-Multimedia components- sometimes more is more

White space is not your enemy- kim golombisky & rebecca hagen

Jennifer James

on 22 August 2013

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Transcript of APPS IN INDUST- Ch- 13-Multimedia components- sometimes more is more

Multimedia components- sometimes more is more
Working with images
In attention grabbing- images win- hands down. Still images can become engaging multimedia components
Slideshows- consider image content, transitions and user controls.
Slideshow transitions- do not use one of each- simple tends to be best
Pacing- slow or fast- it sets an overall tone for your slideshow
The "Ken Burns Effect"- a gradual simultaneous zoom in or out and panning across still images in a slideshow.- apply with caution
To loop or not to loop- your choice- if background- let loop- if it's intended to tell a story - let it play through once.
Interactive image galleries
Provide your audience with a more controlled method of viewing your images. Some photo- editing programs have to ability to generate web-ready image galleries from your selected images.
Photo- sharing web sites offer similar options. Sign up is usually free- and can generate lines of code that you can copy onto your web page.
Video Clips
General shooting tips:
1. Steady your camera with a tripod or other solid surface. Camera shake gets very old very quickly.
2. Shoot in a location with bright, even lighting. Avoid harsh, high-contrast and backlighting
3. When possible, shoot some test footage to check blocking, sound and light
4. Shoot more video than you think you'll need- at least 10 to 15 seconds for each shot you want to capture.
5. Capture a variety of angles for each scene.
6. Avoid zooming and panning. Cutting from scene to scene is actually more natural.
7. Compose your shots. Use the rule of thirds as your guide.
8. Don't talk while shooting.
Working with Audio
Audio plays a role in multimedia.
In general:
1. Use ambient audio sparingly.
2. Background music should enhance the overall tone and message of the project.
3. Give your user controls, preferably start, stop, pause and volume.
4. When the audio is narration, an interview or some other situation where clarity is crucial, capture the highest quality audio possible.
Motion tweens- simplest digital animations work on the same principle as original hand drawn animation.
It's about time- the element of time is what makes animation different- pacing and transitions are key
Duration is another important consideration- how long does it need to last? be aware of file size limitations.
File Formats for animation- .gif & .swf
Use restraint - don't let your animation add to visual clutter.

When shooting interviews & monologues
1. Shoot in a quiet location
2. Select your talking head wisely.
3. Test footage.
When Editing
1. Select simple transitions
2. Try to keep the overall video duration short.
Shooting and editing video not your bag?
The same sites that offer stock images also offer stock video clips.
Where to get audio
Available from digital stock sites. Also web sites that offer free sounds and music. Pay attention to restrictions or attribution requirements.
Interactive multimedia
Provides the opportunity to engage the audience fully.
Things to consider:
1. Not every story or subject lends itself to full multimedia treatment.
2. Choose the best multimedia elements for your particular content.
3. Elect one medium to tell the main story, and let the other media play supporting roles.
4. Decide on an overall look and feel. Choose design elements that support that look and feel.
5. Make the interface intuitive.
6. Don't let the technology get in the way of the information or the story.
Full transcript