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Transcript of Propaganda
12 Propaganda Techniques
A play on our desire for fancy things and the "good life". Jewelry, expensive cars, perfumes, designer clothing and accessories are often marketed using snob appeal.
Tries to make people think they can be better than others by acting or thinking a certain way.
-give some, but not all, of the facts on an issue, in order to present only the viewpoint that the person wants to share
Half Truths/ Card Stacking
Libard and Ferris are discussing who they are going to vote for as the next department chair in the philosophy department. Libard is a radical feminist and she despises Wayne and Bill, who are two sexist professors in the department.
"So, who are you going to vote for?" Libard: "Well, I was thinking about voting for Jane, since she is a woman and there has never been a woman chair here. But, I think that Steve will do an excellent job. He has a lot of clout in the university and he is a decent person."
"You know, Wayne and Bill are supporting him. They really like the idea of having Steve as the new chair. I never thought I'd see you and those two pigs on the same side."
"Well, maybe it is time that we have a woman as chair."
-implies that if one person has done something illegal or otherwise incorrect, then the people who associate with him or her have probably committed similar misbehaviors
Guilt by Association
This tactic assumes that people like to follow the crowd and urges people to decide, act, and buy like the majority. Most people want to be popular so advertisers portray their products with this in mind.
“If we legalize marijuana, the next thing you know we'll
legalize heroin, LSD, Meth, crack…”
-predicts a series of increasingly
Anti-drug TV commercial: “This is your brain. These are drugs. This is your brain on drugs.”
describes possible negative effects with strong and unsupported images that make people act out of fear instead of reason
Advertisements that appeal to you by insisting that they are just like you and really understand you. Presidential candidates routinely pose in ads playing with their children, and their dogs and cats if only to convince you that they're just 'plain folks' - just like you.
Visiting a church, the President dresses in a dark suit and blue shirt. He walks slowly and with hands together in front of him. He talks gravely with people. He sings with joy and prays with fervor. Later that day, he has changed into denims and fleece top to take the dog for a walk. Along the way, he meets another dog owner and exchanges cheery pleasantries.
“My opponent is a flip-flop man who cannot make up his mind. He changes mind with the breeze! How could anyone follow such a weak-willed flip-flopper?”
but doesn’t give
any facts to support the claims
tells you to base your decision on what someone else thinks, usually by using a popular figure to promote a cause or product.
“Tiger Wood eats Wheaties. That's why he's so good at golf!”
“In my last movie, I saved my family from terrorists and I'm supporting this party because they will save you from terrorists!”
the systematic dissemination of information designed to persuade its intended audience by influencing its opinions and or behaviors.
"Drinking this water is like sipping the 'crisp, luscious ocean'" - it's not true, because it doesn't really mean anything, but it will get people to buy it.
Make the product appear or sound amazing without really providing concrete evidence why this is the case. uses words that are patriotic, attractive, or catchy, but they don’t really say anything.
"Four out of five people use Colgate Toothpaste.
"Over 2 Billion Served at McDonalds...."
an oversimplified, conception of a person, a nation, an ideology, etc. However overt or subtle, stereotypes reinforce the general prejudices towards that entity. The focus is usually on a trait that the target audience finds particularly horrendous, although it can also be comical
customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language
Wit & Humor