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Harold Burson

Founding Chairman of Burson-Marsteller

Jessica Noonan

on 14 April 2010

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Transcript of Harold Burson

Harold Burson
Opportunities from Harold
"The century's most influential PR figure" PR Week
Leading public relations firm
Offices and affiliates in 81 Countries
To provide gold standard performance - for our clients, our people and our shareowners - as one seamless, global business with a single culture
Burson - The early years
February 15, 1921


May 1940: Graduated from Ole Miss
Traveling Assistant to CEO
August 1941-1943

Equivalent of Harvard Masters
Enlisted in the Army
March 1944

Monitored radio news

Chief correspondent at Nuremberg Trials
1946: Started PR Company
1953: Burson-Marsteller

Networked for clients
Bill Marsteller

Marsteller Advertising

NY Times Friends

Rockwell Manufacturing Co.
1959: Going Global
Harold Burson Internship
Read the newspaper daily
Never Stop Learning - PRSA
Clients & Crisis Management
Path to becoming a PR figure
Harold Burson: Today


Bob Leaf
Coca Cola

U.S. Postal Service

Merrill Lynch

Tylenol Crisis

Owens Corning
Client Dedication
Daily at office: "No one told me to stay home"

Social Networking: Extension of word of mouth
PR Thoughts from a PRo
PR always adapts to new media

Practices within agencies

PR more appreciated
Full transcript