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Harold Burson

Founding Chairman of Burson-Marsteller
by

Jessica Noonan

on 14 April 2010

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Transcript of Harold Burson

Harold Burson
Burson-Marsteller
Opportunities from Harold
"The century's most influential PR figure" PR Week
Leading public relations firm
Offices and affiliates in 81 Countries
To provide gold standard performance - for our clients, our people and our shareowners - as one seamless, global business with a single culture
Burson - The early years
February 15, 1921

Father

May 1940: Graduated from Ole Miss
Traveling Assistant to CEO
August 1941-1943

Equivalent of Harvard Masters
Enlisted in the Army
March 1944

Monitored radio news

Chief correspondent at Nuremberg Trials
1946: Started PR Company
1953: Burson-Marsteller
1946-1952

Networked for clients
Bill Marsteller

Marsteller Advertising

NY Times Friends

Rockwell Manufacturing Co.
1959: Going Global
Harold Burson Internship
Read the newspaper daily
Never Stop Learning - PRSA
Clients & Crisis Management
Path to becoming a PR figure
Harold Burson: Today
Geneva

1970

Bob Leaf
Coca Cola

U.S. Postal Service

Merrill Lynch

Tylenol Crisis

Owens Corning
Client Dedication
Daily at office: "No one told me to stay home"

Social Networking: Extension of word of mouth
PR Thoughts from a PRo
PR always adapts to new media

Practices within agencies

PR more appreciated
Full transcript